I often get asked how I stopped doing all the things in my business and started scaling. Now that I’ve built way more of an efficient machine, I get asked the question ten times more. In this week’s YouTube video, I’m going to explain how I stopped doing all the things so I could scale my business.
I stopped trading time for money.
I keep telling business owners to stop trading time for money and they insist on fighting me. The truth is no one ever got wealthy trading time for money because it keeps you stuck. This happened to me in my first business as a content marketer. The only way for me to make more money would have been to take on more clients and trade more time. There are only so many hours in the day and I’m not about to spend them all working.
So back in 2017, I decided I needed to make some changes and created my first digital product group coaching hybrid, Persuade to Profit. I created it once – make sure to do some updates once a year – and still sell it every month almost six years later. In 2022, I decided I needed to add to our product suite and have more sources of passive income.
The idea is to build something that can make money whether I’m working or not.
Systems, automations and processes.
I spent a long time building out more efficient systems and automating just about everything I could think of. Anything that was repetitive, I automated.
Just this morning I was complimented on how the Thank You pages for my opt-ins already have an upsell – because I decided I wasn’t going to miss a single opportunity!
This has allowed me to automatically follow up with leads, create passive income and most importantly remove unnecessary cognitive load from my mind so I can focus on things that matter.
Speaking of which…
Spending my time on high leverage activities.
One switch I had to make was beginning to build versus continuing to hustle. This meant I needed to start making decisions with the long term in mind rather than just short term.
For many years I pretty much only focused on sales activities. While that is still an important part of my day – I have team to help me with that now – so I’m starting to think more strategically. The question I ask myself is how can I get the most ROI from one task.
For example I can get long term ROI from YouTube when discussing valuable content and using the right search terms. It will bring me leads for years to come. That’s high leverage.
A high leverage activity is building relationships with joint venture partners. One partner sent us 100 leads within 24 hours. Now imagine if I have 250 partners all promoting my stuff.
Another high leverage activity was training people to do what I do which brings me to the final point…
Training people.
The jury is out on whether or not I want a big team or even how big of a business I want. What I do know is eventually you need to train other people to do what you do. In my case, that looked like training people to assist me with clients and do sales.
Admittedly, this has not been my favorite part of building a business and I don’t believe it is for most founders. But it’s a skill that must be learned and leveraged.
Just today I had an emergency with one of our pets and one of the team members I trained was able to take over client calls for the day. Because she is trained the business did not have to stop.
Bonus not mentioned in the video: Using AI
AI marketing tools have helped me increase my marketing output without it taking a lot of time or money. It’s truly incredible what it allows me to do in such a short amount of time. This SAVES me time while I go on to either a) not work more than I have to or b) focus on more important tasks.
In this week’s video, we’re showing you how to use Canva Magic Write to create info products in 10 minutes or less. Info Products are a great way to earn passive income online, grow your email list and start sales conversations with potential customers.
In this tutorial, you will see exactly how I used Canva Magic Write to create an AI Tools Resource List for our community. By the way, you can download the Resource List here.
Canva Magic Write Tutorial
Watch the video below for the full Canva Magic Write Tutorial.
Info Products Are a Great Way to Grow Your Email List
Info Products are educational products that you can sell online. You can also use them to grow your email list and start sales conversations with potential prospects.
For example, my team asked me to create an AI Resource List for our past clients so she could thank them for being customers. It’s great business and strikes up conversation that can lead to referrals, upsells, cross sells all kinds of stuff.
In addition to sending it to all of our past clients, we can also use it to grow our email list. Our YouTube channel is becoming known for AI Marketing tutorials, so what better opt in than a PDF that lists all the tools we’ve mentioned and all the video tutorials? It’s an extremely valuable resource on a hot topic.
How I Made an Info Product in Ten Minutes Using Canva Magic Write
My team asked me to create this resource during our team meeting at 9:30am. By 10:20 the resource was completed. By 11:00am we also had the entire funnel, autoresponder campaign and video tutorial for YouTube complete. By 12pm, we also had this blog post.
Since I’m all about work smart not hard, I duplicated high performing campaigns, edited some of the emails and simply recorded myself making the infoproduct since I knew people would be searching for it on YouTube.
Now here is how I made the info product in 10 minutes:
I went to my Canva account.
I clicked on Docs
I used the Canv Magic Write tool to create and introduction and list
I spent some time editing the colors and images
Added in a couple of sections with video links and affiliate links to the tools.
And it was done in10 minutes.
To give you an idea, this used to take a lot longer. We would have to write every word, edit the images, edit the template etc. With Canva Docs and Canva Magic Write all it took was a few minutes and my team had it in their hands so they could use it for the sales activities.
AI and AI Marketing are definitely the way of the future. In such short amounts of time we’ve been able to 5x our marketing while saving a ton of time and money. If you haven’t done so already, make sure to download the AI Resource Guide Here.
Have you ever wondered how to use copy.ai to write email marketing? I have too. Copy.ai is a state of the art AI platform that writes articles, press releases, ads and much more like the best freelance writers do. If you’re looking for high quality writing, images and videos for your blog or even your email marketing campaigns – this is exactly what you need!
The best part? You don’t need any technical expertise, and you don’t have to spend hours researching different topics. Instead, you can jump straight into creating, without the need for expensive copywriters.
Since using Copy.ai I’ve been able to create twice as much email marketing in the same amount of time. In today’s video, I’ll be showing you exactly how to use Copy.ai for your email marketing needs.
Key Takeaways:
I found Copy.ai much easier to use and navigate than ChatGPT
I like how with Copy.ai you can choose different tones for the articles
I like how Copy.ai prompts you instead of you having to prompt it
I like that Copy.ai has different categories and templates for multiple different types of marketing needs – from social media captions to email marketing.
In order to find email marketing software that matches your own unique needs and preferences, it is worth spending some time researching what the market has to offer. From our point of view, Copy.ai has shown itself to be an up-and-coming contender in the email marketing space. It works well, the features are numerous, and it has proven to help users write more effective emails.
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All right, so in this video we’re doing a walkthrough of Copy AI for Instagram. It could do hashtags, captions, carousel posts, product posts. We’re gonna be playing with all of it. So if that’s something that interests you, make sure to subscribe hit the notification bell, like, comment, do all the things.
For those of you who don’t know who I am, my name is Amanda Bay. I’m the top female sales trainer online. I spent eight years previous to that as a content marketer, and on this channel we cover everything – sales, marketing, mindset, and systems, which are the four things that you need to make money. Without further ado, let’s go.
Why I Started Using Copy AI for Instagram
I was drawing a blank on an Instagram caption cuz it’s the end of the day. I’ve been training and doing sales all day and I’m like, dang, I gotta post that video on Instagram. I have no more creative thought left in me for the day. So I was like, well, okay, let’s go to copy ai right?
And see what it comes up with. I wanted to show you guys what I was doing and how I used it. So I just posted a video on Instagram. It’s, it’s a YouTube video about why people are not getting coaching clients, and I turned that into a snippet with another tool called Descript, which there’s a video about that on this channel too, so make sure to go find that one.
Copy AI for Instagram Caption
Women coaches not knowing how to express the value of what they. In a way that is understandable, because that’s what I say in the clip. I chose my tone, which is friendly, and here’s what it gave me. We want women coaches to express the value of what they offer in a way that’s understandable.
And we don’t just want them to say, I’m an expert, this is good. I would just change it to what I actually said in the video versus I’m an expert. Let me see. As a woman coach, I’ve learned that it is my responsibility to provide clarity and get people excited about what I do. I could use, maybe I could use that.
I did not. Like this one at all. This was like not even relevant. Every piece of coaching you do is valuable. Understanding that and knowing how to communicate that to other women can help bring the culture of empowerment. Like that was just cheesy. That that’s just corny. Like we’re not, we’re not doing that.
“The value of a coach is hard to express and understand, but it can be incredibly powerful when you learn to express the value of what you offer in a way that is understandable and memorable. You’re making your company stronger and you can attract more.” I like this one. I think this is the one I’m going to use.
I just have to edit a couple of words, but this one’s good. I like it. I like it a lot.
Copy AI For Product Showcase
Let’s try the product showcase since we’re already in.
I actually don’t have physical products that I sell, so I’m totally making this up right now. If anybody has physical products that they sell, just let me know in the comments if this works for you. So, product brand name. Let’s say make money. Your Honey actually just pulled it from the last thing that I did.
Women coaches not knowing how to express the value of what, but that’s not a description of a product, let’s say. I do have a product maybe, let’s see, let’s see if we can make this work. A media calendar. No, actually I know a collection of a 20 plus sales scripts that can be used in any sales situation.
Now I’m not giving it a lot to work with and I’m kind of doing that on purpose cuz I wanna see what it spits.
it’s thinking. I love this little computer thing while it’s thinking. We all love sales. Making money while helping others is a dream come true. I’m glad it knows that about sales. So we put together 20 plus scripts you can use in any sales situation. Simply practice it. Oh, I like that one. Can I save this?
Saved? How about, I’m actually am gonna save this. So sales script vault.
Okay. This is a book full of complex sales scripts, not a book, but sure. I can make that work. Incredibly reader friendly and easy to understand. You just need to plug it into your situation and you’ll take care of the rest. . These are the five different categories of scripts. That’s actually pretty good.
I can work with that. It’s not perfect, but I can work with it. Our team has been working hard to bringing this collection of sales scripts focused on making money in your life. Listen and follow the steps in this freak ebook. Okay? It’s not bad, you know, you can work with this stuff. You can work with it if your brain is, has gone kaput like-minded at the end of the day today.
Copy AI for Carousel Post
Carousel post. What is your topic? I don’t know. Let’s say something that some people would say would require a human, let’s see, qualifying in sales situations or that’s not working. How to properly qualify in sales situations.
Let’s see what it comes up with.
Hook when a qualifying a sale, make sure to ask this question, how much can you afford? No terrible question to ask. A qualifying in sales. This is why AI’s not gonna be able to take over humans in sales. Do you have access to the tools that you need? Do you understand the sales process? No, this is terrible.
I didn’t give it a lot of context, right? But this is not how you qualify people. Okay? How to prove their prospects that you’re qualified. Not what I was trying to go for, but could be a different kind of post. Looking to sell your services, understand your customer and their goals, while be able to explain in detail how the service will help them sell the benefit, not the product.
That’s true. Ask for the business after you understand. don’t give a big up sale. That’s actually not bad, right? Not really what I was trying, what I told it to do, but not bad. Mm. How do you properly qualify your leads? Ask for the number. Ask for the names. Ask what they’re looking to buy, how they found you.
All right. Some of these are trash, some of them are okay. This is the biggest mistake salespeople make. They assume everyone wants their product. . I mean, you kind of should assume that , they assume their product is good for everyone. That’s actually, that’s a valid mistake. They don’t qualify effectively.
That’s valid. They assume a qualified lead is ready to buy. You should assume the sale. But I get what it’s trying to say. Like, not everybody’s gonna buy right away. I get what it’s trying to say, but from a mindset perspective, you sh you should assume the sale. Like you should go in there and be like, I’m closing this.
It’s a mindset thing. Not terrible. I can actually, like if I were to do a carousel post, I could use some of these. It’s not exactly what I asked it to do. Right? Not, maybe not exactly what I was looking for, but there are some of these that I can actually work with.
Copy AI Hashtag Generator
Let’s do this. What was the original thing that I did? Women coaches not knowing. How to express the value of what they offer. Create content, some hashtags,
women candidates, women in politics, no , women coaches, coaching women in business, women, not that’s, that’s more valid. It’s definitely more valid.
Oh, I’d probably use something like this one. All right, so that’s how to use copy AI for Instagram. I like it just cuz it’s more user friendly with like chat g p T you just have to keep prompting it and at the end of the day, I just don’t have the brain space for it. Whereas copy ai basically prompts you.
Right. And then you input and it goes. So I like that. Hopefully, you guys found this really valuable. Make sure to light, comment, subscribe, do all the things. I’ll see you in the next video.
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Welcome to our blog post on the best lead generation strategies for 2023! My name is Amanda Abella, and I am the top female sales trainer online. On this blog, we cover topics such as sales mindset and how to actually talk to people in order to make a sale.
Lead generation is the process of attracting potential buyers to your business. Without a consistent flow of leads, it can be difficult to make sales. There are multiple ways to generate leads, but today we will be focusing on the top strategies that we believe will be effective in 2023. These are lead generation strategies that I personally use and recommend for my own business.
One strategy that has proven to be effective is video marketing. Video marketing, such as using YouTube, allows potential customers to find your business through search and can create leads indefinitely. Even old videos can continue to bring in views and leads.
Another effective strategy is outbound sales and marketing, particularly on platforms like Facebook, LinkedIn and Instagram. These platforms allow you to target specific audiences and connect with potential leads.
Finally, consider partnering with complementary businesses or hosting events as a way to generate leads. This can be a great way to reach new audiences and make connections with potential customers.
Overall, it’s important to have a few lead generation strategies working for you at the same time and to continuously test and evaluate their effectiveness. We hope these tips help you bring leads into your business in 2023! Don’t forget to check out our paid offerings for more in-depth information on these topics.
