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Kara Swisher's 2024 Election Warning: 'Toxic' Tech Companies Have Only Gotten Worse Since 2016

How can you not make money off a global information network with the best brand in the world for news, one of the best brands? If you can't, you ...

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Lead generation strategies that got us in front of 1M people

In this video, we’re breaking down the top three lead generation strategies that got us in front of 1M people. We’ll also be sharing an honorable mention lead source that accounted for some traffic and definitely sales.

Resources Mentioned In This Video:

• Learn how I got 300 leads in one day with our free Referral Partner Guide here.
• Book a complimentary Marketing Audit where we’ll show you how to 3x your leads here. Spots are limited. Book here.

Why Lead Generation Strategies Matter

One of the biggest concerns we hear from business owners day in and day out is that they don’t generate enough leads – either because they don’t know how or because paid advertising is costing them too much money.

The good news is there are infinite ways to generate leads online, and today we’re sharing our top traffic sources that have led to leads and sales.

What We Did to Get This Data

We don’t teach or show anything until we have tested something multiple times and have data to back up what we’re saying. Last month, we took apart this entire website and the backend of my business. In doing so, we uncovered A LOT. Now, we get to share what we found with you.

Our Top Lead Generation Strategies

According to the data we found, there are THREE top lead generation strategies that have gotten us the most traffic, leads and sales over time. They are in the following order:

 

• Search Engine Optimization: SEO came in at number one for lead generation strategies. People are finding us through this website and YouTube. It’s also where we can say we book the most calls automatically on a systematic basis. The good news is we found out we were ranking number one for several keywords. The bad news is we didn’t know beforehand otherwise we would have capitalized on it more. Since this is our main lead source, we’re spending most of our time focused here for now.
• Earned Media: Earned media like getting featured in Forbes or being interviewed on podcasts came in at number two for lead generation strategies. We’re on a hiatus from this temporarily while we finish optimizing the entire website and funnels, but its good to know that once that’s done we can send a few pitches and get traffic, leads and sales pretty easily.
• Referral Partners: Referral partners have been a big traffic and lead source over the last 18 months or so. We built a network of over 100 partners and we collaborate with them in different ways. It’s worth noting not all of our referral partners performed well, but now we have the data to know who we want to continue collaborating with and how.
• Honorable Mention: Social media. Social media is an honorable mention because the traffic was pretty evenly distributed among multiple sources like Pinterest, Twitter, Facebook and LinkedIn. There wasn’t one standout in terms of traffic, however from anecdotal evidence if we had to guess – Facebook and LinkedIn are probably our top lead generation strategies that have actually led to sales.

 

There you have it out. Our top lead generation sources based on several years of data. Our main goal now is to continue building this so we can optimize our marketing and sales machine in 2024. At this stage in our business, it’s not about hustling harder but rather working SMARTER to get results. That requires doubling down on lead generation strategies we already know are working.

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Woman reveals she would 'scour the internet' to recruit girls for Only Fans | Herald Sun

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Marketing Automations We Use To Book Sales Calls on Autopilot

A big part of working smart and not hard is using marketing automations to do a lot of the sales activity for you. In this video, we’re breaking down some of our favorite marketing automations that have led to a 15x increase in automatic sales call bookings in the last month.

Resources mentioned in this video:

• Grab the scripts we use with our automations here.
• Grab your complimentary 15-minute automations audit here.

How My Marketing Automations Came to Be

A few years ago, I was selling out of one of my most popular sales trainings, Persuade to Profit, on a consistent basis. In fact, I was starting to hit six-figure months. There was just one big problem: I had to do most of the sales activity manually to get those kinds of results. If I wanted to scale beyond that, it meant more work for me. At the same time, there was a family health crisis as well as my own mental health crisis so I just did not have the time, capacity or wherewithal to continue working that hard.

I tried training team to assist with sales, but that came with it’s own challenges. So eventually, I decided I wanted a machine of a business that could run on autopilot 24/7 whether I was working or not. I wanted to take all the sales activity I would be doing manually, and automate as much of it as humanly possibly.

That lead to a two year deep-dive on learning everything I could about marketing automations, scaling and leveraged forms of lead generation. That journey also led me to meet my now partner Justin a couple of years ago who just so happened to be an expert at the tech side of all these automations.

I was ready to start rebuilding my life and business after a long hiatus, and I remember him asking me “Why are you so obsessed with systems?” and I said “Because I need space in my life for relationships, travel, pursuing my dream of living in other countries, etc.” He looked at me and said “Challenge Accepted.”

That was about a year ago, and now we’ve tested and tweaked enough automations – plus taught some to a select group of clients – where we know exactly what’s working and what’s not. Plus, this business now runs 24/7 whether we are actively creating marketing content, traveling, or going to salsa classes.

Why Marketing Automations Matter

Marketing automations matter because it’s the difference between working smart versus hard. It’s the difference between hustling and building. In the online business space, everyone is just taught to work harder. Very few people teach how to actually build something that can run whether you are working or not. We want to change that and help our audience move toward working smart, not exhausting themselves by working harder.

Imagine knowing that you can go relax, travel or be present for your relationships all while your marketing automations are working on your behalf. It’s a game changer.

Our Favorite Marketing Automations

Here is a breakdown of some of our favorite marketing automations. Remember, you can grab the exact scripts for these automations by downloading our free Funnel Guide here.

• Step 1: Social media content, specifically YouTube and search engine optimized content on this website. This is the initial point of contact that gets someone’s attention and runs all the time.
• Step 2: A lead magnet of some kind – like a free guide,a whitepaper etc. The key is to make sure the lead magnet solves one problem and is very specific to the type of content you put out. It would be the next logical step in the customer journey.
• Step 3: On the thank you page, invite to a call. You can check out what one of our thank you pages looks like here.
• Step 4: Have a series of automated emails, text messages and voice mail drops that pre-sells the leads and invites them to some sort of a call.

Voila! That’s it! The biggest challenge is making sure all of these things work together cohesively in a way that makes sense the buyer and the journey they are on. If you need help with putting this together, make sure to apply to our Effortless Sales Engine program.

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Massive changes coming to Google Chrome threaten to reshape the modern internet

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How to Keep Your Wallet Safe During War and Economic Downturns

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7 easy ways to make money online in 2024

With the right strategy and dedication, you can leverage the power of the internet to make money online from the comfort of your home.

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How to Generate Leads Using YouTube: A Comprehensive Guide

In today’s digital age, knowing how to generate leads is crucial for business growth. One such method that has proven to be highly effective is using YouTube as an inbound lead generation strategy. This approach can significantly contribute to your revenue while requiring only a fraction of your time and resources. In this blog post, we’ll explore how you can harness the power of YouTube to attract leads, drawing on the experiences of those who’ve successfully leveraged this platform to enhance their business outcomes.

Resources to Help You With This Video:

• Grab our content marketing Notion template here.
• Learn how to 3x your leads with a complimentary marketing strategy session. Sign up here.

The Importance of YouTube in Your Marketing Strategy

Understanding how to generate leads with YouTube in your marketing efforts is vital. With billions of users worldwide, YouTube offers an unparalleled platform for reaching a wide audience. However, its true value lies in its ability to serve as an efficient and leveraged marketing channel. When executed correctly, YouTube marketing can significantly boost your efficiency, allowing you to achieve more with less. It can provide the leverage needed to amplify your marketing efforts, resulting in sustainable growth that directly contributes to an improved quality of life, whether it be through increased family time, travel, or pursuing hobbies.

Tailoring Content for Lead Generation

Creating content that resonates with your target audience is key to generating leads on YouTube. The type of content you produce should align with your business’s nature and address the specific needs and interests of your potential clients. For instance, a consulting and training business might focus on educational videos that offer training and insights into using various tools or software. Understanding what your audience is searching for and addressing those queries through your content is crucial. Incorporating search engine optimization (SEO) practices into your content creation can greatly increase your visibility on YouTube and Google, making it easier for potential leads to find you.

Maximizing Your Content’s Reach with SEO

To ensure your content reaches the widest possible audience, incorporating SEO strategies is essential. Utilizing keywords related to your business and the interests of your target audience can significantly enhance your content’s discoverability. Tools like vidIQ can simplify this process by providing insights into the most effective keywords and content strategies. This allows you to create videos that not only attract viewers but also convert them into leads.

This is much easier than it was even a few years ago when you had to spend a lot of time researching keywords to add to your website. Now we have tools like VidIq that basically help you answer the question of how to generate leads on YouTube.

How To Generate Leads On YouTube: A Strategic Approach

Generating leads from YouTube goes beyond just creating and optimizing content. A strategic approach to content format can make a significant difference. Starting your videos with a compelling hook, followed by a brief introduction and an offer of a free resource, can be highly effective. This not only engages viewers but also integrates them into your marketing funnel by encouraging them to subscribe to your email list. From there, automated systems can nurture these leads, guiding them towards becoming clients. Such a strategy exemplifies the power of leveraging YouTube for lead generation, demonstrating how it can support your overall marketing efforts.

Practice and Consistency: The Path to YouTube Success

Achieving success on YouTube requires practice and consistency. The more content you produce, the better you’ll become at engaging your audience and optimizing your videos for lead generation. This iterative process allows you to refine your approach, gather valuable data, and adapt your strategy to maximize results. Remember, the goal is not just to generate leads, but to create a sustainable system that supports your business’s long-term growth and success.

Conclusion

Learning how to generate leads through YouTube can transform your marketing strategy, offering a highly efficient and leveraged way to grow your business. By focusing on creating tailored, SEO-optimized content and employing strategic content formats, you can attract and convert leads more effectively. Remember, success on YouTube is a marathon, not a sprint. With practice, consistency, and a strategic approach, you can leverage YouTube to significantly impact your business’s growth and profitability.

For those looking to dive deeper into optimizing their marketing efforts and leveraging technology to drive business growth, exploring the Effortless Sales Engine program could provide valuable insights and tools. This blend of technical proficiency and strategic marketing acumen can illuminate the path toward greater efficiency, effectiveness, and impact in your marketing endeavors.

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This 2024 Email Marketing Strategy Is Working Like a Charm

Crafting a forward-thinking and effective email marketing strategy is not just a fleeting trend; it’s a crucial element of a comprehensive digital marketing plan, especially as we move into 2024. Amidst the dynamic digital landscape, where social media platforms can falter and algorithms shift without warning, email marketing stands as a beacon of stability and direct communication with your audience. Today, I want to delve into why our email marketing strategy for 2024 is not only surviving but thriving, despite the recent upheavals in email client policies by giants like Google and Yahoo.

Resources to Help You With This Video:

• Grab our free Funnel Guide which teaches you some our our favorite marketing and sales automations here.
• We help our clients with their email marketing in our Effortless Sales Engine program. Learn more and apply here.

The Importance of a Robust 2024 Email Marketing Strategy

In recent weeks, we’ve observed a significant uptick in engagement across our email marketing campaigns. With record click-through rates, an increase in responses, and a surge in sales call bookings, it’s evident that our approach is resonating with our audience. This success comes at a time when many are seeing their emails relegated to spam folders due to the new stringent email quality criteria imposed by major email clients. Our ability to navigate these changes effectively is a testament to the strength of our 2024 email marketing strategy, which we’ve honed through the analysis of over 100,000 emails sent in the past year.

Why Email Marketing Remains Critical

The recent outages experienced by major social media platforms serve as a stark reminder of the volatility of relying solely on these channels for business and lead generation. Email marketing offers a direct line of communication that is immune to these disruptions. However, the landscape of email marketing is evolving, with email clients enforcing new standards that prioritize quality and relevance. This shift underscores the importance of adapting your content strategy to maintain visibility and engagement.

Mastering Email Marketing in 2024: Key Strategies

Our success in email marketing hinges on several core strategies, which we’ve refined to ensure our messages stand out in our subscribers’ inboxes. Here’s a closer look at how we’re achieving remarkable results:

1. Domain Verification and Content Quality

The recent changes by email clients highlight two critical areas for businesses: domain verification and content quality. Ensuring your domain is verified is the first step to building trust with email services. The second, equally important step is to invest in creating high-quality, engaging content that provides value to your subscribers. Our focus on delivering compelling and informative content has been instrumental in our high engagement rates.

2. The Power of Frequency and Value

Contrary to the belief that less is more, our data shows that increased email frequency, when done right, leads to better engagement and higher revenue. The key is not just in the frequency but in the value of the content shared. By providing daily insights, tips, and valuable resources, we keep our audience engaged and looking forward to our next email.

3. Leveraging Data-Driven Content

Our approach to content is heavily influenced by data and insights. By sharing detailed reports, reviews, and analytics with our audience, we cater to their desire for transparency and knowledge. This data-heavy content not only educates but also builds trust, showcasing our expertise and the effectiveness of our strategies.

4. Showcasing Our Tech Stack and Automation Tools

Revealing the tools and technologies behind our operations has proven to be highly effective. By sharing our tech stack and how we automate various aspects of our business, we provide our audience with a blueprint for efficiency and success. This transparency fosters trust and positions us as industry leaders in utilizing technology to streamline and optimize marketing efforts.

Moving Forward with Your 2024 Email Marketing Strategy

As we continue to navigate the evolving landscape of email marketing, the key to success lies in adaptability, quality, and strategic engagement. By focusing on creating valuable content, leveraging data-driven insights, and embracing the right technologies, businesses can achieve remarkable results from their email marketing campaigns.

For those looking to elevate their email marketing game, consider joining our Effortless Sales Engine program, where we dive deep into these strategies and more, empowering you to build a robust and effective email marketing strategy for 2024 and beyond. Remember, the goal is not just to reach your audience but to engage them meaningfully, building long-term relationships that drive success.

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5 Marketing Automations That Save Us 20+ Hours a Week

In today’s digital age, marketing automations have become the linchpin of efficient and scalable business operations. With the right set of tools, it’s entirely feasible to maintain a thriving six-figure business while working only six hours a day, four days a week, and even while traveling or living abroad. This post delves into five marketing automation tools that have been instrumental in saving us approximately 20 hours of work each week, enabling us to focus on what truly matters.

Resources To Help You With This Video:

• Grab one of our complimentary 15-minute Automations Audits here.
• Become a client and we’ll help you build your own marketing and sales machine.
• Read our guide of over 20+ tools we use to optimize our business here.

The Power of Marketing Automations in Business

Marketing automations streamline processes, ensuring that your business runs smoothly even when you’re not actively managing every aspect. From automated email campaigns to social media scheduling, these tools not only save time but also enhance the effectiveness of your marketing efforts. They allow you to maintain constant engagement with your audience, nurture leads, and drive conversions with minimal manual intervention.

Top 5 Marketing Automation Tools That Revolutionize Productivity

1. Keap (formerly Infusionsoft): Our go-to tool for automating the backend of our business, Keap enables us to construct comprehensive campaigns that include automated emails, text messages, and ringless voicemail drops. This multifaceted approach ensures that we can reach our audience through various channels, significantly increasing our engagement rates and bypassing the limitations of email marketing alone. Plus, it has some of the best data tracking and reporting we’ve seen and is easy to use with referral partners and affiliates.
2. VidIQ: This powerful tool has transformed the way we approach YouTube marketing. VidIQ provides invaluable insights into keyword performance, competitor analysis, and content optimization, making it easier to create videos that resonate with our target audience and drive business revenue. With VidIQ, a minimal investment of time on YouTube can yield substantial returns, making it a cornerstone of our marketing strategy.
3. Opus Pro: For maximizing the impact of video content, Opus Pro is unparalleled. By taking long-form videos and automatically generating engaging, short-form content, this tool amplifies our presence across social media platforms like TikTok and Instagram. Opus Pro’s ability to add captions, emojis, and even b-roll footage to these snippets enhances their appeal and engagement, streamlining our content creation process.
4. Email Marketing Platforms with Advanced Automation Features: While not a single tool, leveraging email marketing platforms that offer sophisticated automation capabilities is essential. These platforms enable us to create personalized email sequences that trigger based on specific user actions, ensuring timely and relevant communication with our audience. By automating this aspect of our marketing, we can maintain a consistent presence in our subscribers’ inboxes, building trust and driving conversions.
5. Social Media Scheduling Tools: Maintaining an active social media presence across multiple platforms can be daunting. However, with social media scheduling tools, we can plan and automate the publication of content weeks in advance. These tools not only ensure consistency in our social media strategy but also free up time to focus on other critical aspects of our business.

Beyond Automation: A Shift in Mindset

Embracing marketing automations requires more than just the right tools; it necessitates a fundamental shift in mindset. Rather than equating productivity with self-worth, it’s crucial to adopt a perspective that views your business as a separate entity — a machine that operates efficiently with the right systems and processes in place. This mindset shift is vital for transitioning from a state of constant hustle to one of strategic growth and sustainability.

Conclusion: The Role of Marketing Automations in Achieving Business Efficiency

Marketing automations are not just about saving time; they’re about optimizing your business for growth and scalability. By implementing these top five tools, we’ve managed to streamline our operations significantly, allowing us to focus on strategic initiatives that drive our business forward. As you embark on your journey to incorporate marketing automations into your business, remember that the goal is to work smarter, not harder, and to view your business as a well-oiled machine capable of running efficiently with minimal manual intervention.

Incorporating marketing automations into your business strategy can transform the way you work, enabling you to achieve more with less effort. By leveraging the tools and insights shared in this post, you’re well on your way to optimizing your business operations and propelling your venture to new heights.

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3 AI Marketing Tools We Use to Create 420 Pieces of Content A Week

The AI revolution has firmly established its presence, becoming an indispensable asset in content creation and marketing strategies. Today, we’re diving deep into how AI marketing tools are revolutionizing the way we produce and distribute content, achieving remarkable efficiency and scale. For businesses and content creators like us, AI has enabled the production of content across numerous social media channels three to six times a day, showcasing the unparalleled potential of these tools in modern marketing.

Resources to Help You With This Video:

• Free training – How I Tripled My Business While Working Half The Time With Automations
• Sign up for a complimentary 15 minute Automations Audit – Learn more and book here.
• Complete Guide: 21+ Tools To Optimize Your Business Workflow

How We Use AI Marketing Tools to Create Over 400 Pieces of Content A Week

At the core of this transformation are AI marketing tools, which we use to manage a staggering volume of content across 20 different channels daily. This feat is made possible not only through innovative AI technologies but also through a well-orchestrated workflow that ensures quality and consistency. For those intrigued by the possibility of amplifying their content output without sacrificing quality, a closer examination of these tools and strategies is imperative.

Debunking AI Myths: Embracing Authenticity and Efficiency

Despite the controversy and debate surrounding the use of AI in content creation, concerns about inauthenticity and detectability are often unfounded. These criticisms usually stem from a lack of understanding of how to effectively train, prompt, and review AI-generated content. Amanda stresses the importance of knowing how to use these tools properly to maintain authenticity and quality in your content, dismissing the fear that AI could render human marketers obsolete.

Spotlight on AI Marketing Tools: VidIQ and ChatGPT

VidIQ emerges as an indispensable tool for optimizing YouTube content, simplifying the once-complicated process of search engine optimization (SEO). It provides instant insights into effective keywords, search volumes, and competition, streamlining content planning and execution. Similarly, ChatGPT has become a daily tool for generating high-quality content, debunking myths about its efficacy. The key lies in detailed training and specific prompting, ensuring the AI closely aligns with your brand’s voice and style.

Training AI for Quality Content Production

Our strategy involves in-depth training of AI tools like ChatGPT, incorporating brand guides, style guides, client testimonials, and blog post examples to ensure the AI-generated content resonates with her brand’s unique voice. This meticulous preparation allows for the production of content that is authentic, engaging, and valuable to the audience, proving that with the right approach, AI can indeed enhance the content creation process.

Revolutionizing Content Production with AI

The use of AI marketing tools has enabled us to achieve an impressive content production rate, significantly increasing their online visibility and engagement. Tools like VidIQ, ChatGPT, Descript, OneUp, and Opus have been instrumental in this process, each serving a unique function in the content creation and distribution workflow. These tools not only facilitate the rapid production of high-quality content but also ensure that it reaches the widest possible audience, leveraging the power of AI to maximize impact.

Conclusion: The Future of Content is AI-Driven

The integration of AI marketing tools into content production represents a significant shift towards more efficient, scalable, and impactful marketing strategies. As demonstrated by “Make Money Your Honey,” the strategic use of AI not only enhances the quantity of content produced but also its quality and relevance to the audience. For content creators and marketers looking to stay ahead in the digital landscape, embracing AI tools is not just an option—it’s a necessity.

or a deeper dive into the specific AI tools used by Amanda and her team, along with insights into optimizing your content production workflow, be sure to sign up for a 15-minute Automations Audit where we will guide you through how to optimize your current marketing automations.

 

 

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7 EASY content creation tips for coaches

In 2024, content creation should be a significant part of any business’ marketing strategy. It’s cost effective, builds trust with buyers, and helps to start moving buyers through a sales process. In this guide, we’ll be sharing our seven tips for content creation based on 14 years of experience.

Resources for Content Creation:

Free class that teaches you what sales process looks like here.

Why Content Creation Matters

Content creation matters because it’s the main method of promoting your business. People want to know who they are buying from and content creation is a great way to build that trust with potential buyers.

My Background In Content Creation

I’ve been creating content for over 14 years. I started as a clueless blogger and then spent eight years as a financial writer where I had to write content for financial companies. Since 2017, I’ve been creating content for my own coaching business. We’ve taken a few hiatuses here and there while we build infrastructure, but at the time of writing this we are currently publishing daily video content that is generating leads for us.

Below you’ll find my seven tips for easy content creation so you can stay consistent with your content marketing.

Tips for Easy Content Creation

1. Start with the end in mind: Start with what you are selling and work backwards. What is the process someone takes to go from finding your content to being a buyer?
2. Find some sort of organizational method that works for you. Here is a free Notion template we use to help us keep track of our content.
3. Choose your primary marketing strategy.
4. Observe the kinds of questions you are being asked and turn that into content.
5. Use crowdsourcing to figure out what people want.
6. Try using a tool like Answer The Public to see what people are searching for and then create content around that.
7. Batch the filming of your videos. You can learn more about our filming process here.

Final Thoughts on Easy Content Creation

Creating content is an essential part of the marketing strategy for your business. It can help you build trust with buyers and begin moving potential customers through the sales process. Because of this, it’s worth it to create as much content as possible.

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Trident Music app offers payout to artistes - Barbados Today

... make money off wider-known internet platforms. “My aim for Trident is to make it solely exclusive. I want that if Bajan artistes are out there on ...

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Can Nigerians Make Money Trading with Exness? Success Stories and Strategies

Internet of Things · Business · Agritech · Fintech ... Make Money Trading with Exness? Success ... Additionally, Exness releases new trading tools that ...

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Andrew Tate may have been arrested, but the internet's misogyny problem isn't going away

Concerned parents and teachers now have a nice morality tale to tell Tate's young male fans who want to know how they can make money and get girls to ...

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