Monday, September 30, 2024

Friday, September 27, 2024

Thursday, September 26, 2024

Monday, September 23, 2024

Sunday, September 22, 2024

Top Organic Lead Generation Strategies for 2024: Social Media Edition

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In today’s video, we’re going to be talking about the top organic lead generation strategies for 2024 based on data that I’ve been collecting since the beginning of the year. And guess what? This version of the video is going to be the social media edition, focusing on the social networks that have driven the most traffic, leads, and sales in 2024.

Resources Mentioned In This Video:

  • Matomo for tracking analytics
  • Our free Notion template for helping you organize your content. You can grab it here.
  • Our Effortless Revenue Mastermind where we do a deep dive on social media strategies including those mentioned in the video. Learn more and apply here.

 

Introduction

I don’t normally do introductions like this on blog posts, but this one merits some context. Over the last couple of years, I’ve become obsessed with tracking data in my business. To be honest, it’s not my natural strong suit as I tend to be more intuitive and creative, but I knew that without learning how to read and analyze analytics that I would be forever stuck on a hamster wheel instead of building a sustainable business that can run 24/7 with or without me. As my life has significantly changed – getting engaged, moving to Mexico, among other things – it’s become important to me that my business doesn’t take up all of my time and that it’s able to run no matter what.

Enter a cool tool called Matomo which Justin got us set up with a few months ago to track everything going on on this website. All I need to do is log into the dashboard and I know exactly what is going on. In this case, I pulled up a pie chart of the social media sources driving the most traffic and leads which you can find below:

I’m going to reference this pie chart throughout the blog post and video. Now let’s get into it…

Why Social Media Matters

To effectively leverage organic lead generation strategies in 2024, social media presence is crucial. Whether it’s YouTube, Facebook, LinkedIn, or surprising contenders like Pinterest and Twitter, these platforms play a pivotal role in driving traffic and generating leads.

Leveraging YouTube for Organic Traffic

YouTube emerges as a powerhouse in our strategy, driving nearly half of all our website traffic. The longevity and compounding effect of video content make it a cornerstone for sustainable lead generation efforts.

Automated Lead Generation Strategies for Facebook and LinkedIn

Despite minimal hands-on management, automated content strategies on Facebook and LinkedIn continue to yield significant leads and traffic. This highlights the efficiency of repurposing YouTube content across multiple platforms.

Unexpected Results from Pinterest and Twitter

Although not actively maintained, Pinterest and Twitter still contribute to our lead generation efforts. Their ability to sustain traffic over time underscores their value as organic traffic sources, especially in niche markets.

The Power of Data in Decision Making

Tracking and analyzing data through tools like Matomo provide invaluable insights into what works and what doesn’t. This data-driven approach ensures informed decision-making, optimizing resource allocation for maximum impact.

Strategic Insights and Future Focus

As we navigate 2024, the data reaffirms our focus on YouTube while prompting a reevaluation of content strategies for Facebook and LinkedIn. Understanding where our efforts yield the best returns allows for strategic refinement and expansion.

Conclusion: Empower Your Business with Data

In conclusion, harnessing the power of data is pivotal to refining your organic lead generation strategies. Whether you’re doubling down on YouTube or exploring automated social media tactics, informed decisions drive sustainable growth.

The post Top Organic Lead Generation Strategies for 2024: Social Media Edition first appeared on Make Money Your Honey | scale your business with marketing & sales systems.



* This article was originally published here

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Monday, September 16, 2024

Sunday, September 15, 2024

Helpful Basics: What You Need To Know When You Start Work

Everything You Need To Know

  • You’ve begun using your biggest asset – your ability to earn.
  • Sick pay, holiday and benefits.
  • People will throw credit at you – need to be careful.
  • You’ll pay Income Tax and National Insurance – deducted from your pay and paid to HMRC by your employer.
  • You will be joined to a pension, depending on earnings.
  • May be other benefits attached to your work such as bonus, ShareSave scheme, death in service.
  • Now is a great time to think about goals.

Everything You Need To Do

  • Set a budget.
  • Build an emergency fund.
  • Join the pension.
  • If you have debt, clear it quickly.
  • Think about insurance.
  • Set some goals.
  • Begin/Continue your financial education.

We’re going to spin out the listener questions into a separate Q&A show which we’ll drop into the feed every 2-3 weeks or so. These will be in addition to the main feed, most likely, but they’re easier for us to produce because they require less writing! Send your questions to hello@meaningfulmoney.tv Subject line: Podcast Question


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The post Helpful Basics: What You Need To Know When You Start Work appeared first on Meaningful Money – Making sense of Money with Pete Matthew | Financial FAQ.



* This article was originally published here

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Friday, September 13, 2024

Pension vs ISA vs LISA – How much will each add up to?

Today I want to revisit some work I did a while ago comparing pensions with ISAs and Lifetime ISAs here in the UK.

We’re going to look at how these accounts work, how you contribute to them, how they grow, what sort of fund sizes are possible. the impact of inflation, then I’m going to help you with how to balance your savings between these important accounts.

Video: Annual Allowance Explained

Video: Invest For Growth – Beat Inflation – Retire Well


Head over to Meaningful Academy Build Wealth This is my site with courses on all aspects of financial planning, but given today’s subject I want to remind you of one key benefit of the paid courses in the Academy – a year’s included access to the powerful financial planning app I use every day with clients – Voyant Go. If you decide to try one of the paid-for courses, use the coupon code YOUTUBE for a discount.


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The post Pension vs ISA vs LISA – How much will each add up to? appeared first on Meaningful Money – Making sense of Money with Pete Matthew | Financial FAQ.



* This article was originally published here

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Sunday, September 8, 2024

Thursday, September 5, 2024

Best YouTube Lead Generation Strategies 2024

YouTube player

Have you ever wondered if YouTube could be a good lead generation strategy for you? Well, in this video, I’m going to share how we’ve achieved tens of thousands of views on a brand new YouTube channel and how it’s consistently adding people to our email list every single day.

Resources Mentioned In This Video:

  • Download our free Content Marketing Calendar Template for Notion here.
  • Join our Effortless Revenue Mastermind where we do a deep dive on how to use YouTube as a lead generation strategy. Learn more and apply here.

Leveraging YouTube for Lead Generation

YouTube content and strategies have been pivotal in our recent success. Our new channel, “Entrepreneur Expat,” focuses on expat living, particularly in Mexico. Initially, we tested the waters with behind-the-scenes content, which generated interest but remained dormant until recently. In the past month alone, we’ve seen exponential growth with tens of thousands of views, hundreds of new subscribers, and daily leads to our email list—all on autopilot.

Finding Your Niche and Content Strategy

The key to our success on YouTube was finding a niche that resonates deeply with our audience—expat life. This focused approach allowed us to stand out and attract a specific group of viewers interested in moving abroad, particularly to Mexico. By addressing their specific needs and questions, we’ve created a community-driven channel that thrives on engagement and interaction.

Strategic Approach to Content Creation

Strategic planning played a crucial role in our YouTube strategy. Before diving into full-scale production, we conducted extensive SEO and keyword research tailored to the expat community’s interests. This groundwork ensured that our content would not only resonate but also rank well in search results, driving organic traffic to our channel.

Timing and Newsjacking Opportunities

Capitalizing on timely topics and current events further boosted our channel’s visibility. For instance, during periods of significant news coverage related to expat issues or Mexico, we increased our content output. This tactic, known as newsjacking, allowed us to align our videos with trending searches and discussions, significantly amplifying our reach and engagement.

Community Engagement and Value-driven Content

Our channel’s success is also attributed to our commitment to providing valuable, community-oriented content. By directly addressing viewer questions and concerns about moving abroad, we’ve fostered a highly engaged audience. This engagement not only drives views and subscriptions but also facilitates the growth of our email subscriber list through targeted lead magnets like our “Move to Mexico Guide.”

Monetizing Your YouTube Efforts

Lastly, we integrated monetization strategies early on by developing backend funnels and offers tailored to our audience’s needs. This approach ensures that our YouTube efforts not only build our brand but also contribute directly to our business’s revenue streams.

Conclusion

In conclusion, our journey with YouTube as a lead generation tool highlights the power of niche focus, strategic content creation, and community engagement. By understanding our audience, leveraging SEO, and capitalizing on timely topics, we’ve turned our YouTube channel into a thriving platform for lead generation and audience growth. If you’re looking to harness the potential of YouTube for your business, follow these strategies to achieve similar results. Don’t forget to like, subscribe, and share this video with fellow entrepreneurs looking to maximize their YouTube presence. Drop your channel link in the comments below—we’d love to support each other’s growth!

The post Best YouTube Lead Generation Strategies 2024 first appeared on Make Money Your Honey | scale your business with marketing & sales systems.



* This article was originally published here

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Wednesday, September 4, 2024