Tuesday, March 22, 2022

How to Create an Outbound Marketing Sales Funnel for Better Sales Conversion

Let’s talk about dirty little secrets in the online business spaces right now. You don’t know how to do outbound sales, and your coach doesn’t teach you outbound sales. Why? Most likely because they don’t know how to approach outbound sales.

What are outbound sales? Why are outbound sales significant? Outbound sales are the process you use to reach out to people to sell your product or service.

Your Business Has Leads but Not Enough Conversions

You may be an established business owner with a database of leads but are upset you aren’t making the amount of money you feel you should be bringing in for your business. On the other hand, maybe you are starting your business, and you need to drum up some money quickly.

Stay tuned because I’ll explain exactly how you can use outbound sales in your business and how to stop leaving money on the table!

What are Inbound Sales?

Inbound sales are the process where leads are coming to you directly. These leads can come from an application, webinar, or product launch. You can also access inbound sales via your email list or your referrals.

Having inbound leads is excellent, but the issue with converting your leads to sales is staying ahead of the ever-changing business landscape.

Today, you have more skeptical consumers, people have been burned in previous purchases, and ad costs are more expensive. As a result, email marketing is not as effective as it used to be, which frustrates business owners because their conversions aren’t as good or don’t reach their goals.

Is this a marketing problem? You most likely have a sales problem if you’re not getting conversions. Read on to find out the reasons why outbound sales can make your profit margin higher.

Tip #1 to Convert Leads to Buyers: Be the First to Make Contact

Number one, the first person or the first business to make a point of contact with a lead will get 50% of the market share because you are more proactive. For this reason alone, you’ll want to place outbound sales as an integral part of your overall sales strategy.

The second action item is to cut through the social media noise. I’m sorry to tell you that posting more on Instagram will not get you more sales unless you’re a mega influencer.

Step #3 to increase your conversion rate through outbound marketing is for a database. If you have a well-established business and you’re frustrated with your income, your next step is to train team members to approach and create outbound sales.

Next, capitalize on your leads with your outbound sales team. You can potentially double your sales.

How to Create Outbound Sales

Now let’s dive right into how to create those outbound sales to increase the moula flowing into your bank account!

Number one is to get on the phone and make calls! Yes, you need to pick up the telephone. Did you know calling your lead on the phone with sales outreach is six times more effective than email marketing? When you pick up the phone and call them, they appreciate your time.

Utilize your email marketing system to have a tag that alerts you whenever someone clicks on a sales page. You can then call the person who is interested in your offer. They’ll be surprised!

Give them a call and check-in to see how your product performed or get their opinion on their purchased service. What did they like about it? What prompted them to buy?

Next, start moving people through a sales process. We talk more about what to say and do in our Persuade to Profit Program. To find out more, click on the link below!

Refine Your Social Media Messaging

Now you want to refine your social media messaging. Now I know one of you just rolled your eyes and threw up in your mouth a little bit because you’re like, well, I don’t want to be that person. I don’t want to be that person who drops a link, and they don’t even know me.

That is not how you do social media messaging correctly. Let me give you an example of good social media outreach that we just taught.

Natasha, one of our clients, is an intimacy coach who has a Facebook with 2000 followers. All her followers are potential leads. Many business owners are at this tipping point – you have leads, but you don’t know what to do with them. So I had Natasha reach out to her Facebook group with a simple message and question.

“I wanted to thank you so much for being in my Facebook group. I’m doing some research for new content and I wanted to know what’s your biggest area of struggle?”

This type of social media marketing is effective because it’s not intrusive. This is one way to start a conversation with someone who could be a potential client for you.

Create Video Emails for Outbound Sales

Video email can be an excellent way to connect with your tribe. In addition to video, you can also use bonus video texts, which are super effective. People love getting video messages. We use a service called BombBomb that we like. There are other services, so choose one that fits your marketing budget and needs.

Video marketing is effective because it sets you above your competition as it feels more personalized. In addition, when a lead receives a video, you receive more responses. So again, utilize your alert system to give them a call after they’ve watched your video!

Lastly, make sure you have a team in place that can field the increased number of responses that are now turning into contracts on the table!

These are why it’s essential to perform outreach in various ways. So choose the method that appeals to you most, and start there!

Make sure to subscribe to our YouTube channel and the podcast because we will be sharing a lot more tips about inbound sales and outbound sales!

Resources that are mentioned or add value to this episode:

The post How to Create an Outbound Marketing Sales Funnel for Better Sales Conversion appeared first on Amanda Abella | Make Money Your Honey.



* This article was originally published here

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Friday, March 18, 2022

Two Key Elements to Start Your Business in 2022

The Great Resignation has led millions of people to quit their jobs, which has resulted in a renewed spark in entrepreneurship at record rates! You may be one of the participants in the Great Resignation, and you might be wondering how you can start a business?

Read below and listen to find out the two key elements you need to know to start a business quickly in 2022!

Your Shortcut to Launching Your New Business

Since I’ve worked through many of the challenges of small business startup and scaling, I’ve seen so many changes through the past few years of business. I’ve made many mistakes, and I’ve learned the industry the hard way.

But you don’t have to learn the hard way! Take the information here and apply it to jumpstart your new business without making the same mistakes. Give yourself the advantage and learn the what and how of entrepreneurship and small business startup by skipping major mistakes and launching your business into success!

Lesson #1 Create a Valuable Offer

First, you need to have a valuable offer – one that solves a specific pain point for your ideal client. What does your client need? What stress can you take off their plate? Can you offer your perfect avatar convenience with the product and services that you sell?

Your offer must solve a problem because that’s the number one reason consumers or other businesses buy products or services. Your business offerings will be easier to sell when they solve a problem. Look around and you, what do you know or what can you create that has a high market demand without a solution?

That leads me to the next step of creating your offer: doing your market research.

Step number two is to do your market research to create a valuable offer. Test ideas in the marketplace or create surveys online to know whether or not people will buy your product or service. If you need more help with this process, we have a market research class in Persuade to Profit. Come over and check it out!

Do the testing for your business idea to create much easier-to-sell offers. That’s also how your marketing becomes effective!

Your market research can lead you to better understand sales. In addition to understanding sales, you’ll want to promote your offer – that’s a big part of marketing.

Lesson #2 Create a Convenient Payment Process

Number two, you need a way to take payment. Now I know you must be thinking that’s the two lessons I need to learn? Yes, that’s it.

Although these two items may seem simple, they are not easy!

There are elements that you need to consider when you are planning your offer and your payment methods. So let’s dive right in!

Remember to Stay Committed!

I cannot tell you how many people I’ve seen in the last 12 years who try their new business for a few months or a year and simply give up!

I’m going to be honest with you, having your own business is not easy. Still, then again, nothing worth doing is easy. Any career you build will come with its own unique challenges – whether you work for yourself or someone else. The difference with being your own entrepreneur is that you can choose when you want to work and the type of work you’d like to specialize in for your paycheck.

Remember that it takes time to build momentum and brand recognition. And while you’re building up your business, you can really hone in on your sales skills and still make money without having to wait for your YouTube channel to blow up.

I got rejected 60 times by 60 different people who told me “no” in 2015. Obviously, it’s a huge bummer to go through that level of rejection, but I stayed committed. And now, in 2022, I have six-figure sales each month. So, what kind of business do you plan on starting?

 

Resources that are mentioned or add value to this episode:

The post Two Key Elements to Start Your Business in 2022 appeared first on Amanda Abella | Make Money Your Honey.



* This article was originally published here

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Tuesday, March 8, 2022

How Confidence and Committing to Excellence will Close Sales

Natalie Bullen has the Sales 411 for us today, so listen in to learn more about how you can uprank your sales pitch by using confidence and excellence in closing your next sale.

Unapologetic Wealth

Natalie is a coach, precisely a money mindset and sales coach, and she loves talking about how women can create wealth.

Her firm, Unapologetic Wealth, gets women out of their own way with apologizing and all the shrinking that we do when it comes to having our own money.

“I want you to be rich and not have to apologize for it.”

I love it!

Beware of Self-Rejection

Natalie and I see many self-rejecting women who then wonder why they don’t achieve their goals. “They are rejecting themselves before they feel like the world will reject them. They don’t think their offer has value, and they don’t think that if they present their offer to the world, that anyone will buy.”

“If a person doesn’t buy my coaching services, it doesn’t mean my coaching services were bad. Likewise, someone not buying doesn’t raise the red flag that I’m a bad salesperson.” Most of the time, says Natalie, they may not have been a qualified lead, or it’s just not the right time in their buying cycle.

Pick Up the Phone and Call Your Sales Leads

Her advice to get more sales is, “Pick up the fucking phone!” Creating a personal connection makes more money than people who rely on email marketing.

“I’m not saying that email is a bad sales vehicle, but for the kind of business I’m running and for a lot of people’s businesses, sending emails into a vacuum doesn’t work.”

The Importance of Having Self-Confidence

She believes the women she coaches are badass regardless of how the world or men feel about them. Know that your work will take time, and you won’t succeed overnight. So you most likely won’t make your first six figures right out of the gate.

Make sure to charge rates that will support you and your household. Don’t discount your services; that will create a poverty vortex. If you don’t know how to sell or market your business, you’ll need to hire someone to help you reach the level you need to get to in your industry.

Sell Yourself Everyday

“I know how to have sales activity every damn day. You would think that that would be a constant, but I’m shocked at the fact that people don’t not only are they not doing daily sales activity, they don’t even know what daily sales activity is.”

What are some daily sales activities that you should be doing? What are revenue-generating activities?

Writing blogs and increasing your SEO is considered customer outreach, education, and marketing. “Women are doing everything but selling and they’re building up a, quite an impressive amount of assets. They’ve got beautiful branding, trademark gorgeous website.”

To sell, says Natalie, you actually need to connect with your target audience. So send them a DM, get them on the phone, shoot them a text, do a live with your call to action.

Sell Instead of Help

Many people who love to help people hate sales. That’s why they think they shouldn’t sell because they view taking money from people as harmful. Charging people less does not equate to being kind. That equals making less money for your business and devaluing your products or services.

Sell Your Leads on Your Benefits and What Problems You Solve

When you sell your lead, you want to show your potential clients and sell them the benefits they will receive when purchasing from you. How will your service save them time money or make them look good? What stress is your service taking away for someone else? “And your clients are going to be eating out the palm of your hand.

You also need to have the confidence to sell your leads. Have a sales process and know your consumer’s pain points to address them when you have that sales talk.

Committing to Excellence for Your Customers

“You have to commit to your customer process and commit to excellence, and that is a daily commitment.” Number two is attitude. When you have a positive attitude and show up professionally, people are willing to pay more for your services because they know they can rely on you to get the job done.

“If you don’t get the right help and have right employees to build your team, you’re sunk.” Your employees are interfacing with your clients. If your team doesn’t like their job or they’re poorly trained, they’re going to run off all your customers.

“I want expansion for myself and for our clients. We want our clients getting results. We want them thinking bigger. I want to think bigger and my team to get rich and thinking in that way.”

Upselling So You’re Not Burning Out on Selling Daily

If you’re burnt out, fatigued, and tired, you need to charge more money and get better at sales. First, you want to figure out how to generate recurring revenue to generate upsells.

Whether that comes in the form of long-term contracts, upselling to bigger and better products or services, or a method of passive income, you have to find out which product or service you can offer that can generate income without you selling 24/7.

Start Selling Now!

“So if you want to get better at sales, you’re just going to have to start selling,” Natalie says.

You can’t wait for a sudden burst of courage. Courage comes from doing something you’re afraid of doing. Otherwise, it wouldn’t be courageous, right?

So start being courageous and start selling and closing your sales.

Stop Caring About What Other People Think About You

Natalie has some kick-ass advice to all of you out there in the sales battleground. “The most lucrative thing you could do is stop caring what people think about you.” That’s what stops people from launching. “I launched today and I don’t care what people think about me. I don’t care if people think Natalie’s crazy, because I know how to sell.”

“People will support me and more people are going to support me and pay then are going to criticize.” And when people criticize you, they’re most likely criticizing themselves. So don’t worry what people think about you; you are out there to get sales, make money, and unapologetically become wealthy!

 

Resources that are mentioned or add value to this episode:

The post How Confidence and Committing to Excellence will Close Sales appeared first on Amanda Abella | Make Money Your Honey.



* This article was originally published here

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