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Understanding RISK

Everything you need to KNOW

– Market & investment risks (the ones everyone worries about)
– Inflation & purchasing power risk (the silent wealth killer)
– Behavioural risk (where most damage is actually done)
– Planning risks – when the structure is wrong
– Life risks that derail even the best plans
– The risk nobody talks about: building the wrong life

Everything you need to DO

– Get clear what the money is for
– Match risk to time, not emotion
– Build shock absorbers before chasing returns
– Diversify like you mean it
– Design for behaviour, not brilliance
– Protect the foundations
– Review — don’t react
– Spend intentionally — now and later

The Meaningful Money Risk Lens

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Lead Generation Strategies for High Ticket Sales

In the world of high ticket sales, generating leads is crucial, but it’s not just about quantity; quality is key. Many businesses struggle because they accumulate leads that are not suitable or financially viable. In this blog post, we’ll explore strategic lead generation specifically tailored for high ticket sales, ensuring your efforts yield valuable prospects who are ready and able to invest in your offerings.

Resources Mentioned In This Video:

• Grab our free sales script for high ticket sales here.
• Get all of our programs by joining our Effortless Revenue Mastermind here (5 early bird spots left).

Understanding the Quality of High Ticket Sales Leads

Lead generation for high-ticket items isn’t about casting the widest net—it’s about targeting the right kind of fish. A common pitfall businesses face is investing heavily in lead generation services that promise quantity over quality. These leads often lack the financial capacity or genuine interest in premium products, resulting in wasted resources and missed opportunities. It’s crucial to focus on strategies that attract leads who are not just interested, but are also financially equipped and ready to commit to high-value transactions.

Strategies for Attracting Quality Leads in High Ticket Sales

The key to successful lead generation in high-ticket sales lies in understanding who your ideal clients are and crafting your marketing to engage them directly. This involves several steps:

1. Define Your Ideal High Ticket Client: Know who is most likely to purchase your high-ticket items. Consider factors like financial capability, immediate needs, and the desire for the value your product or service provides.
2. Tailor Your Messaging: Ensure that your marketing messages resonate with potential high-ticket clients. Speak directly to their needs and the unique benefits that your product or service can offer them.
3. Use High-Impact Marketing Channels: Identify and utilize marketing channels that are most effective for reaching high-ticket clients. These might include professional networking sites like LinkedIn, specialized online platforms, or high-end events and webinars.
4. Offer Value Upfront: High-ticket buyers are attracted to demonstrable expertise and proven results. Offering something of value upfront, like a detailed guide or a free consultation, can help establish trust and credibility.
5. Leverage Client Testimonials and Case Studies: Show potential clients the success stories of others who have invested in your high-ticket items. This not only demonstrates the value but also helps alleviate concerns about investment risks.

The Importance of Personal Development in Attracting High Ticket Sales

One often overlooked aspect of attracting high-ticket sales is personal development. To attract affluent clients, you need to embody the qualities they expect from a high-tier provider. This includes professionalism, in-depth knowledge, and a proactive approach to solving problems. Reflecting these qualities in every interaction will make you more appealing to high-ticket clients who are accustomed to a certain standard of excellence.

Conclusion

Lead generation for high-ticket sales is a nuanced process that requires more than just basic marketing tactics. It involves a deep understanding of the market, a strategic approach to communication, and an alignment of your personal and business brands to the expectations of high-ticket clients. By focusing on quality over quantity and fostering a professional image, you can increase your chances of attracting leads that are not just more numerous, but significantly more valuable.

By following these guidelines and remaining committed to continuous improvement and strategic marketing, businesses can significantly enhance their lead generation efforts for high-ticket sales, ensuring a higher return on investment and long-term success.

If you found this guide helpful, make sure to subscribe and share it with your peers in high-ticket sales industries. And don’t forget, if you’re looking to dive deeper into mastering high-ticket sales, download our free top-performing sales script to see a remarkable improvement in your lead engagement!

 

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Listener Questions – Episode 37

Questions Asked

• Question 1
  Hello to Roger and his trusty sidekick Pete,

  Only kidding Pete, but it will make Roger feel good briefly

  I must credit the pair of you for your continued dedication and commitment to educating the wider population on all things financial.  I have gone from strength to strength in planning my retirement with the guidance and abundance of free information you have provided, the books you have written Pete, as well as signing up to the Meaningful Academy Retirement Planning and now planning to retire several years earlier than originally intended.

  Using the information provided and learnt, I have got my finances in order but more importantly, that decision is to align my future life (and that of my wife) to the finances we need and when our needs are likely to be met, hence the realisation retirement is not as far away as we had originally perceived, so I really appreciate what you have done for me and my family.

  My question maybe very simple, but it was sparked during a previous Q&A session
  Listener Question – episode 20 – 30th July – Question 2 – The question surrounded company Shares.

  I am employed by BAE and I purchase company shares each month, partially as a sensible Tax saving being a higher rate tax payer (purchase them pre Tax) but also for the first £75 worth each month I buy each month, the company will match, so effectively £150 worth of shares which technically costs less than £50 in real money each month.  Now whilst I do sell some shares along the way (after the 5-year maturity to avoid tax payment), I continue to have a reasonable amount invested (£35k subject to tax relief period on some).

  A statement you made during the above session was “as a sideline issue we tend to say to people that investing in shares for the company you work for is a bad idea at any scale, thus to avoid backing one horse and it’s not a good idea to hold onto shares for a company you work for.”

  Now I thought I was onto a winner and being tax efficient and building an amount of money which I tap into on an occasional basis as well as additional source of income once retired, but are you implying, as you did to that listener, I might consider cashing some in and transferring the money else where?

  Perhaps in this instance it is suffice leaving it there, as the examples you gave were for smaller companies (in comparison) that folded, whereas BAE one of the larger Defence industry companies, doesn’t appear to be going anywhere soon?  I do have a Royal Naval DB pension already paying out, as well as a part DB and part DC pension with BAE (continuing to build), so I’m not reliant upon the money, which is another factor why I’ve not considered moving them away or am I doing myself a bad deal, id value your opinions (not advice ha ha)?

  Thank you for your time
  Regards, John

• Question 2
  I’m 39, a basic rate taxpayer and I have a Lifetime ISA and a SIPP with HL. Can I save for retirement in my Lifetime ISA and invest in the same funds as my Pension after receiving the 25% bonus to achieve similar growth. Then at age 60, withdraw all that money tax free and pay it into my pension (up to my allowances and possibly using previous years) to gain the 20% tax relief just before I draw the pension? I would also save some money on platform fees as the LISA is 0.25% vs the SIPP at 0.45%.

  I know I can get cheaper platforms elsewhere but I find HL easy, intuitive, and feel like I can trust them with my money, which really encourages me to save in the first place.

  Thanks, Robert

• Question 3
  Hi Pete and Roger,

  Longtime fan and listener, thanks for all the great work you do!

  I’m 40 years old and a member of the LGPS DB pension scheme, which I’ve been paying into since my early 20s. My partner is also in a DB scheme (Central Government). We have no debt other than our mortgage.

  We currently live in a modest home we bought for £89k, but are thinking about upgrading to a bigger property for more space and comfort (no plans to have children). That said, we’ve enjoyed the low cost of living here.

  We’ve built up around £160k in savings, split roughly 40% in a Stocks & Shares ISA and 60% in Premium Bonds and cash. I’ve tried to keep the ISA intact as a form of flexibility/security around retirement, potentially to retire early or reduce hours in the future.

  The dilemma is:

  1. Do we spend most of the savings on a better house and accept working longer?
  2. Or do we stay where we are, keep our financial flexibility, and potentially one of us works less or retires earlier?
  3. Or is there a sensible middle ground, spending some of the cash to improve our living situation while still preserving part of our financial cushion for future flexibility?

  We’re just trying to balance quality of life now with freedom and options later, and would love to hear your take on it. Is there anything else we haven't thought about?

  Thanks so much for your thoughts!
  Gez

• Question 4
  Hi Pete and Rog, big fan of the show and I appreciate the helpful topics you cover.

  I am currently going through a remortgage and am extracting equity from our house to invest.
  The new mortgage rate is around 4% and our LTV will be around 80%. The additional monthly costs are within our budget too.

  My strategy is to invest the extracted amount in a stocks and shares ISA with my wife, utilising the £20k allowance each per tax year. This will be invested into globally diversified index funds.

  I have ran calculations on how much I will be paying in additional interest vs how much is probable from stock market returns.
  Over 25 years, the additional interest paid on £50k extracted at 4% is £29k
  Over 25 years, having invested £50k, I would need to return 1.84% to break even from this deal. This is due to the way mortgages are amortised via repayment vs the investments compounding positively.

  With conservative returns of 7% used, this will net £236k of interest.
  Am I missing anything here?
  Keep up the great work and I'm very interested to hear whether you have done this in the past.
  Stephen

• Question 5
  Hi Pete and Roger,

  Recent discoverer and now big fan of the show here – I have now caught up on all the Q&A episodes and am continuing to work my way through the back catalogue: a lot of material!

  My questions centre on tax-efficient options once ISAs and pensions are maxed out, and how to “bridge” savings if retiring before pension-age.

  I am 36, married and have 2 young daughters who are the apple of my eye. We have a very manageable mortgage and I benefit from a very well paid job. However, an extremely stressful period last year sent me on the track of better understanding personal finance (and ultimately finding you) in order to achieve financial independence and not need to tolerate that kind of situation ever again, as well as be free to dedicate my time and energy to things without worrying about how much money they pay.

  1) I am trying to get to functional financial independence (i.e. paid work is entirely optional) as soon as possible – I now max out my annual pension and ISA allowance each year and am likely to continue to in the future. Are there any other normal vehicles I can use for additional saving and investing? Giving money to my wife to use her ISA allowance? Anything else? I don't want to overpay the mortgage for the next several years as we managed to get a fixed rate that is below the current rate of inflation.

  2) I have a good understanding of our essential and discretionary spending, and with a conservative annualised rate of return I could theoretically stop contributing to my pension pot in the next 7ish years and compounding would mean it would be big enough to fully support us once we can access it. My question is – is there a good rule of thumb or approach for working out how much I need to save outside the pension if I wanted to stop working for money before 57? Is it just a case of working out # years x expenses or is there anything more sophisticated to it?

  3) bonus question – feel free to cut if it doesn't fit: I'm familiar with the idea of asset allocation and rebalancing to “smooth the ride” for my portfolio. Most things I've read or listened to have focused on equities vs. bonds. When I was looking at a number of bond indexes recently the returns have been pretty flat, often <2% per year. If I can get >4% from a cash ISA, what's the point of the bonds? Am I missing something?

  Thanks so much for all the knowledge you put into the world, giving people the tools to look after themselves. The chat is pretty great too! Kind regards,
  Martin

• Question 6
  Hello Pete & Roger

  Thank you for your fantastic materials, so well explained.
  We're 62. We already have a standard pension pot Annuity and we have around £300,000 in savings in building society accounts.
  (We value peace of mind over the potential for big gains, so we're not really considering stocks and shares).
  We're wondering whether, rather than rely entirely on savings accounts, it would make sense to use a Purchase Life Annuity.
  With current annuity rates, it looks like that's a Yes, so we're curious what your expert view is on this.

  We're aware of the downside: that it leaves us without much of a savings pot for any unexpected very large need.
  Have watched the Annuities: Back from the dead? video – https://www.youtube.com/watch?v=alTTzrd2NbY – which talked about buying an annuity with pension, but in our case it would be Purchase Life Annuity, so does that make a difference when purchasing an annuity?

  Thank you again! Moira

Send Us Your Listener Question

We’re going to spin out the listener questions into a separate Q&A show which we’ll drop into the feed every 2-3 weeks or so. These will be in addition to the main feed, most likely, but they’re easier for us to produce because they require less writing! Send your questions to hello@meaningfulmoney.tv Subject line: Podcast Question

---

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Our Top Lead Generation Strategies for High Ticket Sales in 2024

Are you eager to skyrocket your high ticket sales and streamline your lead generation efforts? In this comprehensive guide, we’ll delve into our top three lead generation strategies that have consistently driven high ticket sales for our coaching programs and mastermind in 2024.

Resources Mentioned In This Video:

• Download our free high ticket sales script here.
• Get our Persuade to Profit sales training on-demand here.
• Get all of our programs and support from us by joining our Effortless Revenue Mastermind here. (Best Value)

YouTube: Your SEO Powerhouse

YouTube reigns supreme as our top lead generation strategy for high ticket sales in 2024. The platform’s robust search engine optimization capabilities have enabled us to reach our target audience effectively. By optimizing our videos around keywords like “lead generation strategy” and “high ticket sales,” we’ve attracted quality leads who resonate with our content.

Moreover, YouTube’s versatility allows us to repurpose our videos across various channels, amplifying our reach and engagement. Whether it’s converting viewers into subscribers, podcast listeners, or course participants, YouTube consistently delivers tangible results for our business.

Facebook and LinkedIn: Social Media Titans

In a surprising turn of events, Facebook and LinkedIn emerged as tied contenders for our top lead generation strategies in 2024. By strategically leveraging these platforms, we’ve cultivated an engaged audience and directed them towards valuable resources, such as free consultations and lead magnets.

Consistent posting, coupled with compelling content, has fostered meaningful interactions and conversions. While our approach doesn’t rely on direct messaging, the organic growth and lead generation potential of Facebook and LinkedIn cannot be understated.

Direct Referrals: The Power of Personal Connections

Personal referrals continue to play a pivotal role in our lead generation efforts, securing their spot as one of our top strategies for high ticket sales in 2024. Whether it’s through client recommendations or colleague introductions, these personalized referrals have resulted in significant business opportunities.

While mass marketing tactics have their place, the authenticity and trust inherent in direct referrals cannot be replicated. Cultivating strong relationships within your network can lead to a steady stream of high-quality leads, driving sustained growth and success.

Conclusion: Elevate Your Sales Strategy

As we navigate the dynamic landscape of lead generation, it’s crucial to adopt a multifaceted approach that embraces diverse channels and tactics. While YouTube remains our cornerstone for SEO-driven outreach, platforms like Facebook, LinkedIn, and direct referrals offer invaluable opportunities for engagement and conversion.

By implementing these lead generation strategies, you can enhance your high ticket sales initiatives and propel your business towards exponential growth. Ready to dive deeper into these strategies and unlock their full potential? Join us in our Effortless Revenue Mastermind for comprehensive insights and actionable guidance.

Don’t miss out on the opportunity to revolutionize your sales approach. Download our free sales script below and embark on a journey towards unparalleled success. Together, let’s redefine what’s possible in high ticket sales and unleash the full potential of your business.

The post Our Top Lead Generation Strategies for High Ticket Sales in 2024 first appeared on Make Money Your Honey | scale your business with marketing & sales systems.

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This SEO Strategy Saves Me HOURS of Work

In today’s digital landscape, mastering an SEO strategy is crucial for businesses aiming to thrive online. Gone are the days of tedious keyword research and manual optimization tasks. In this post, we’ll delve into the power of SEO and how it can revolutionize your marketing efforts, all while making your life easier.

 

Resources Mentioned In This Video:

• Grab our free high ticket sales script here.
• Get access to all of our marketing, sales, mindset and systems trainings in our Effortless Revenue Mastermind here.

 

Understanding the Essence of SEO

At the heart of successful online marketing lies SEO, or search engine optimization. Whether you’re targeting Google, YouTube, or other search platforms, the principle remains the same: aligning your content with what your audience is actively seeking. Think of it as the roadmap to ensure your content gets discovered by the right people at the right time.

Crafting Content that Converts

Creating content just for the sake of it won’t cut it anymore. To drive real results, you need a strategic approach that resonates with your target audience. This means understanding their pain points, desires, and search habits. By leveraging SEO insights, you can tailor your content to address these needs effectively, positioning yourself as the go-to solution provider in your niche.

The Evolution of SEO Tools

Gone are the days of juggling multiple tools and complex formulas to identify lucrative keywords. Thanks to advancements in technology, tools like VidIQ have streamlined the process, offering valuable insights and recommendations at your fingertips. Whether you’re a seasoned marketer or just starting, these tools can save you valuable time and effort while maximizing your SEO potential.

Leveraging Data for Success

In the world of SEO, data is king. With VidIQ’s robust analytics, you can uncover valuable keyword opportunities and track the performance of your content with ease. Whether you’re optimizing your YouTube channel or revamping your website, having access to actionable data can empower you to make informed decisions that drive tangible results.

A Blueprint for Success

Armed with the right SEO strategy and tools, you can unlock a world of opportunities for your business. From attracting qualified leads to boosting sales and revenue, the benefits are endless. By harnessing the power of SEO, you can position your brand for long-term success while making your marketing efforts more efficient and impactful than ever before.

Conclusion

In conclusion, mastering an SEO strategy is no longer optional—it’s essential for staying ahead in today’s competitive digital landscape. By embracing the latest tools and techniques, you can elevate your marketing efforts to new heights, all while saving time and resources in the process. So why wait? Start optimizing your strategy today and unlock the full potential of your online presence.

 

 

 

 

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3 Effective Follow Up Strategies For High Ticket Sales

In the world of high ticket sales, closing deals can be a game-changer for your business. However, it often requires effective follow-up strategies to turn potential leads into paying customers. In this article, we’ll delve into three super-effective follow-up strategies that can significantly boost your high ticket sales.

Resources Mentioned In This Video:

• Download our free high ticket sales script that has a 54% response rate here.
• Access our Persuade to Profit sales training on demand here.
• Get all of our marketing, sales and systems trainings by joining our Effortless Revenue Mastermind here. (Best Value)

The Power of Effective Follow-Up

In this video, we’re going to be talking about three super effective follow-up strategies for high ticket sales. When I taught this to one of my clients about a year ago, they generated an extra $30,000 in sales in just a few weeks. And the strategies that I’m going to be sharing with you today are like my go-tos every time I’m trying to close high ticket sales.

The Importance of Effective Follow-Up

First, let’s talk about why follow-up is so important. Many people shy away from follow-up because they fear being perceived as annoying or pushy. However, understanding the statistics behind successful sales can change this perspective. According to research, only about 20% of sales close on the initial call, and just 2% of prospects buy immediately after encountering a product or service for the first time.

Furthermore, it’s been documented that the majority of sales close after seven to 11 touches with a prospect. Despite this, most sales professionals fail to follow up with a prospect more than twice. By recognizing the importance of follow-up and implementing effective strategies, you can significantly increase your chances of closing high ticket sales.

Utilize YouTube as a Follow-Up Strategy

YouTube is not only a powerful platform for lead generation but also an effective tool for follow-up. By creating content that addresses common objections or questions raised during sales conversations, you can provide valuable insights to your prospects. Additionally, you can manually send these videos to prospects as part of your follow-up process, or they may discover them organically by subscribing to your channel.

Create Urgency Through Timely Offers

Creating a sense of urgency can encourage prospects to take action and make a purchase decision sooner rather than later. Whether it’s highlighting limited spots available or showcasing the increasing demand for your product or service, urgency can be a compelling motivator for high ticket sales. By leveraging urgency in your follow-up communications, you can prompt prospects to act quickly and secure their spot before it’s too late.

Leverage Testimonials and Case Studies

Testimonials and case studies are powerful tools for building trust and credibility with potential customers. By sharing success stories from satisfied clients, you can demonstrate the value and benefits of your product or service in a real-world context. Incorporating testimonials and case studies into your follow-up strategy can help alleviate any remaining doubts or objections and provide prospects with the reassurance they need to make a purchase decision.

Conclusion: Elevate Your High Ticket Sales with Effective Follow-Up

In conclusion, implementing effective follow-up strategies is essential for maximizing your high ticket sales potential. By utilizing platforms like YouTube, creating urgency through timely offers, and leveraging testimonials and case studies, you can significantly increase your chances of closing deals and driving revenue for your business.

If you found this article helpful, don’t forget to give it a thumbs up and leave a comment below sharing which strategies you plan to implement in your business. And be sure to download our free sales script to kickstart your journey towards high ticket sales success. Thank you for reading, and I’ll see you on the next one!

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