Wednesday, October 27, 2021

How to Up-Level Your Business by Using Your Goals and Working Backwards with Johanna Voss

Johanna Voss and I are on the same page about women making money. Who is Joanna and how did she get here?

Johanna is a Pisces who lives in Denver and has been working for herself for over a decade.

“Like every good entrepreneur, I’ve had a bunch of seemingly random pivots.”

For example, as a nutrition coach for women doing half marathons, she pivoted to doing strategy and operations for solo female business owners when they had become successful and established. They were looking for their next phase of growth and understanding.

Delegating and Streamlining Your Business

Johanna talked about delegating for growth and streamlining systems in her new business. You need to delegate. That behind-the-scenes work led her to the first influencer talent client, Lorraine laddish of Viva 50.

“I was doing a strategy session with her in Florida, and I didn’t know anything about influencer marketing.” Talking with Lorraine and using backward design to get her business to the next level, Johanna asked about her life’s different pillars and lanes. When she crunched her numbers, she found that Lorraine wasn’t charging her clients enough.

“We changed her rates and talked about all the different ways to negotiate and think about project work, what she could offer, and how she can be more efficient and streamlined.” At this point, she wanted Johanna to be her manager. “The power of seeing that impact on her because of the extra stress that was relieved from having more cashflow.” In addition, she also felt good about the value that she added to the project and getting paid what she was worth.

Selling Through Word of Mouth Referrals

Once she started getting more referrals through word of mouth, she connected with me from a mutual fund advisor, Stephanie Halligan. “The reality is, we’re always selling, whether you’re selling a restaurant or your partner for your date night.” However, selling around yourself and your business can’t get weird for most people.

Why You Don’t Have a Cap on Your Income

There’s no cap on your income if you are a business owner; you are commission only. When you haven’t trained people to start bringing in sales for you, then you are commission only.

Using technology, building systems, and delegating through those systems will make money for your business. However, you can’t just wish for new business; it’s not going to just come to you magically. “One of the things that’s really irritating me about online spaces right now, is the build it and they will come attitude.”

Building Relationships and the Importance of Following Up

Selling is much more about building relationships and following up once you’ve made that connection. But, first, you need to make sure to stay in touch. “At the end of the day, I need someone to be super responsive. I can’t bring in someone who works for two hours on Thursday and Friday afternoon.” That’s one of the reasons I started hiring employees versus contractors at one point because I wanted employees to who I had their attention.

Planting the Seeds of Sales

Instead of the super hard pitch, go in with value and plant the seed. “My recommendation is to just ask. Let’s say I have good ideas a client wants to work with, then I connect with the person I have a relationship. If I don’t have a relationship, I connect on LinkedIn and introduce myself and ask if they are open to connection?”

Balancing Your CEO Power

Johanna says she doesn’t live a life of drama, which has a lot to do with your general success, ability, and how you show up. So much is lost in that swirling of emotions. You don’t want to get caught up in that.

“Your world is going to question you,” says Johanna. We’ve gone through so many changes to our social circle, community, support group, friends, and even within your family.” She says she doesn’t always celebrate her successes with her family because doing so creates a trigger.

She prides herself on her life being simple and straightforward without physical, digital, or mental clutter. Johanna also likes her niche of an all-female clientele, with most of her clients’ women of color.

The Importance of Having Business Boundaries

Boundaries are essential to protect your personal freedom. “I’ve had people come to me that would be great clients. Their businesses are super successful, except they are a dude.” So she looks to find a way to set up herself and her business situation to pick who she wants to work with and how she works with her clients.

 

Resources that are mentioned or add value to this episode:

The post How to Up-Level Your Business by Using Your Goals and Working Backwards with Johanna Voss appeared first on Amanda Abella | Make Money Your Honey.



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Wednesday, October 20, 2021

Four Primary Business Systems Every Entrepreneur Needs

Courtney Elmer, CEO of The EffortLESS Life®, talks about how to create processes so your business can run effectively and efficiently.

Read below or listen to find out about creating systems and processes, why mindset is only a part of your business growth, and the four primary business systems every entrepreneur needs to run your business successfully. 

Growing Your Business Requires Systems and Processes

Every time, regardless of the business, the problem of getting traffic to their door and not having enough sales always comes back to a lack of systems and processes on the back end of a business.

Courtney is an expert at working with businesses to put processes and systems in place. “I was good at noticing the holes and other things falling through the cracks. Being able to put together steps to plug the holes and create processes and systems to help the business flow more efficiently was great. I’ve always been an organized person. Although, I didn’t think that that was necessarily a strength of mine because it came naturally to me, it was very easy to do that.”

When Courtney put systems and processes in place, its revenue would rise and have more leads. But, unfortunately, most businesses obsess over infrastructure and hiring and completely forget about sales. “There’s a balance that has to happen between infrastructure and sales. You need to have systems both on the front and the back end of your business.”

When you focus primarily on systems, infrastructure, and other backend elements, you can get so bogged down in the details you completely lose sight of what’s keeping the doors open to your business! On the other end of that coin, when you focus only on sales and marketing, and you don’t have systems in place to take care of your customers, then you’re missing out on business.

Four Primary Business Systems Every Business Owner Needs

The first system Courtney advises is that every business owner has a visibility system. Your visibility system is a front-end or front-facing system. They are more commonly known as the systems that people experience when they meet your brand online.

The second system is generating revenue. How are you generating revenue? How are you setting up for scalability, recurring revenue – that’s also a front-end system.

Number three is a deliverability system on the backend of your business. What happens after someone makes a purchase with you? What happens when they use their credit card online? You want to make sure there is a follow-up or call to action, so your new consumer has more touchpoints than just their initial sale.

Deliverability on the back end helps keep your customers happy and delivers what you’ve promised efficiently and effectively. This component is all about customer experience. Suppose their experience of working with your brand was memorable. In that case, they will tell their friends, and you’ll earn their repeat business.

The fourth system Courtney advises businesses to have is an operating system. “This is all the grunt work that nobody likes to do – the bookkeeping, legal stuff, contracts, taxes, HR, knowing how to interview to find suitable candidates.

“I have a four-step interview process that we teach so you can find out if your candidate is qualified. This makes the interview process more streamlined because you can easily weed out unqualified candidates and pick your ideal teammate quickly.

“Having solid operation systems in place keeps your business running smoothly so that you don’t experience these hiccups along the way.”

Interviewing, the Onboarding Process and Team Culture

After the interview, there’s an onboarding process. What does your onboarding process look like? How are you measuring and evaluating each new team member’s performance over a certain period to determine if they are a good fit for the company?

Your onboarding process should give you a significant timeframe to determine if your candidates align with your company values. Is this going to be an excellent long-term fit? If not, you have to say it didn’t work out.

How are you creating a team culture and holding your team accountable? Providing ongoing team training resources, clearly defining the metrics they are responsible for, and showing them how to report on them is critical for team efficiency.

Visibility, Automation, and Scaling

Phase I of your business is to figure out your visibility. You have to learn how to talk to people and sell because this is foundational work. Phase two is automation and scaling. In phase two, you can bring in lower price point products.

“Before you can implement any system, you have to figure out who you are marketing to and who you’re here to serve.”

Figuring out your avatar is the precursor to everything else in your business.  

The Difference Between a System and a Process

There is a difference between a system and a process. “When you think of a business system, I want you to think of the overarching map from A to B.” Systems are ever-changing, and this is why systems are not the holy grail. They can be altered along the way to meet the growing needs of your business. Processes are the step-by-step directions that can be tweaked a little bit here and there along the way, as well as you grow based on what your business needs.

The Psychology of Business

“There’s six inches between your ears, preventing you from taking the action that you need to take to bring about a different result.”

If you don’t understand business psychology, you will always continue taking the same action and getting the same result, hoping for a different one and feeling frustrated that you’re not moving towards your goal.

Focus on Jobs Within Your Zone of Genius

When you realize which aspects in your business light you up and produce energy, those are the items in your zone of genius, which you should lead and do inside your business. There are other components in your business that drain your energy. If you spend lots of time on the parts of your business that are draining your energy, you’ll be spinning your wheels. Put systems in place for the areas of your business that aren’t your zone of genius so you can focus your energy on what you enjoy.

When you simplify and build yourself out of your business with systems, your business will feel much lighter because you can automate and outsource the jobs that don’t make you happy or light up your energy.

There’s a difference between doing unpleasant tasks taking you nowhere and having to do jobs you don’t want to do temporarily to bridge the gap for creating systems. “I taught my team that we do hard things because we can.” Sometimes you’re going to have to do unpleasant things to get to your pleasure. “No one talks about that.” So many are open to visualizing what they want and think it’s just going to show up.

That’s where the inner work comes into play, which is essential, you know to the whole mindset piece. “There are so many people who say that all you need to be successful in business is your mindset and to work on your mind.” While your mindset is essential, it is a piece of a greater whole. However, you can spend your life working on your mindset and still not generate revenue in your business.

Resources that are mentioned or add value to this episode:

The post Four Primary Business Systems Every Entrepreneur Needs appeared first on Amanda Abella | Make Money Your Honey.



* This article was originally published here

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Tuesday, October 12, 2021

Demystifying Social Media Ad Buys with Josie Kapetsonis

Josie Kapetsonis gives us the 411 on social media ad buys.

You’ve seen them, you know what they are, but how do they work? How can they work to promote your evergreen online course?

Read below or listen to find out the basics of social media ad buys from the expert herself!

From Blogger to Online Course Creator

Being an online entrepreneur for about 10 years, Josie is no stranger to learning how to stand out among the competition on the web. Starting as a blogger, she wasn’t sure what she wanted to blog about, then settled on the topic of helping women save money. She wanted her fan base to have the ability to work from home and be a stay-at-home mom.

“I think you get to a point as a blogger and you’re doing everything to get people to your blog with SEO, and then Google changes their AI.” She started to become fed up with the ever-changing SEO in 2016, so she started exploring Facebook ads as they were able to get her significant results fast.

“I was able to put up an ad in front of the person who would be attracted to the content that I was putting out – and it worked!” At this point, she decided to sell her blog and start helping others get in front of their avatar with Facebook Ads.

When Should You Run Facebook Ads for Your Business?

Before taking on clients for ad buys, Josie screens her customers. First, she finds out how long they have been in business because you need a base of organic traffic before starting an ad buy. Secondly, she finds out if they have a funnel that is converting organically because they need to prove the concept of what the funnel is providing.

“You need to make sure your message is on target and that you’re speaking to your ICA in the right way before you try to put the fuel behind that.” Second, Josie always recommends placing ads behind your funnels. Third, she requires her clients to have a lead magnet in front of cold traffic, which has an email sequence that leads people into a sale.

What You Need to Know Before You Hire an Ad Agency

Josie recommends learning the basics of Facebook ads before you hire an agency.

“You want to have an intelligent conversation with the person who’s running your ads.”

Facebook does a great job of showing you about ad buys. If you Google Facebook ads, you can find the Facebook Ads Manual online.

Apple iOS 14 Updates Changing Up SEO

Apple has said that they care about your privacy, but they care about your privacy, and they want to make sure that you want to share your information. This is a big deal because if people aren’t sharing their information, retargeting is a bit trickier.

So, for example, retargeting allows you to create a campaign that you can put in front of people who have already interacted with something that you’ve put out there. The solution is to keep your potential client on the platform so you can get their information for retargeting.

Using Pinterest and YouTube Ads to Boost Business

“I believe it’s a good business decision to not have your eggs all in one basket.” Josie recommends using a few Pinterest ads to diversify your digital marketing budget.

For YouTube ads,

“You can’t put up a YouTube ad unless you’re good on video. You also have to know how to capture a person’s attention within five seconds.”

Advertising on LinkedIn

LinkedIn ads are typically way more expensive than most clients want to pay.

Unless you’re willing to put in a good chunk of money for LinkedIn ads and know that your ICA or your client avatar is there, you should err on the side of caution when buying ads on LinkedIn.

Selling with Ads on Facebook

“You can’t sell everything with Facebook ads or any platform.” Depending on your product or service, you need to decide which platform best fits what you are selling.

She recommends that you have a product or service that costs more than $500,000 to pick up the phone and call them directly.

There are many factors, such as how long they’ve been in your life and how long you’ve been nurturing your relationship with them.

Three Lead Generating Strategies for Small Business

Lead generation is essential to growing your client base. First, you need to create a lead magnet for visitors to give you their email addresses. When you offer a product of value, consumers are more likely to hop on your marketing list.

Second, evergreen marketing such as webinars is available to watch. You want your webinar funnel to have urgency so people will buy.

Lastly, she recommends an application funnel.

“I think if you’re looking for leads to talk to, an application funnel is great for people who have a proven concept and are able to sell on the phone.”

If selling on the phone isn’t in your wheelhouse, then you can hire an outside salesperson to close your deals. If your pipeline dries up for whatever reason, you want to know how to fill it back up again.

Ask for Referrals Before You Hire an Agency

Josie says that communication and talking to someone face-to-face really help to close the deal. “Obviously you don’t know that until you start working with someone. To be in the best position, before you get into a call with an agency, definitely ask for referrals, seek those people out because ultimately that’s really going to help you.”

Look at their website, and see if they have results. Do they have any case studies? During your consult call, watch out for anyone who says that Facebook ads are the ‘magic bullet.’ “Every business is different. What worked for this business may not work for your business.”

The agency running the ads should be proactive about trying different aspects and types of ad buys.

Data and Pixels in Facebook Ads

“You need to feed the pixel.”

She thinks that it’s beneficial to have the pixel installed on your website. The more people you visit organically feed your pixel, the pixel stores all of that information.

When you are ready to run ads, it has data behind it to know who you should target. Unless you have organic traffic running to your website, the pixel won’t do a good job.

 

Resources that are mentioned or add value to this episode:

The post Demystifying Social Media Ad Buys with Josie Kapetsonis appeared first on Amanda Abella | Make Money Your Honey.



* This article was originally published here

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Saturday, October 9, 2021

How to make money online: the best tricks and methods - CVBJ

These are just some of the most recurring tips and proposals. Earning money online, a chimera? Not at all, you can live off the internet. Now, you have to get ...

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New Remote Work Roadmap Digital Course. 75%+ Commissions!

Thursday, October 7, 2021

To Make Money from Photography, You Should Know Your Value Chain | PetaPixel

In fact, this will solve nearly all of the business questions I have seen on the Web in the last few months. The tool is taking a day to analyze what the “value ...

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Black Hat Formula - Rank On Page 1 Of Google - Huge Epc!

Tuesday, October 5, 2021

Promoting Your Products as an Influencer Entrepreneur with Jenny Melrose

Jenny Melrose is a former inner-city school teacher turned lifestyle blogger, creating great quick and easy recipes and projects for busy parents.

Diving into her new blog, The Melrose Family, allowed Jenny to have an identity of her own. She quickly realized she could earn an income and replace her teaching salary. Four years later, she sold her site for six figures and created her coaching business to teach people how to market their business online and understand that they hold influence.

The Importance of Problem-Solving as a Business Owner

“I will say that if you’re coming online, be prepared for change. You have to be flexible and be a student of marketing.” However, the amount of information you need to learn to succeed can be really overwhelming. “I think it’s important to have groups that you’re part of so you can ask others for referrals.” Find out what podcasts and workshops they attend that are helpful.

She recommends having products or services that connect with and help solve a problem for your audience. In addition to having products and services to communicate with, Jenny highly recommends meeting people in person. She believes that it’s essential to understand, research, listen, and find out the options that are out there in marketing. Find out which teaching style works best for you and seek out those learning opportunities. Coaching is also another great way to learn. “You need to find the coach that teaches the way that works best for you.”

Deciphering Business Reports

Are they giving you all the information and showing their expenses? Do they have a team? If they’re making seven figures, that’s not a solo person running a business. So look at their profit and loss as a business but be careful not to jump into the comparison trap.

Jenny says not to compare yourself to someone else’s dream or the path they chose. Everyone has different challenges, family life, and work situations, so don’t beat yourself up if you haven’t progressed to the level of success that someone else has achieved.

Product Creation in Your Business

After creating your product or service for your new business, remember to generate website traffic. Utilize as many different avenues for website traffic as possible to diversify the number of ways you can attract people to your site. Jenny suggests multiple routes to your website because if you have all your eggs in one basket, if that basket gets dumped, then you’re financially screwed. “People used to rely on Facebook for traffic. No, I don’t hear anyone talking about Facebook unless they’re paying to apply and they are running ads.”

The Importance of an Email Marketing List

Having an email marketing list is essential to promote your products and services. “You also still have your old reliable traffic so that if you’re trying to create content and creating that relationship with them and building that you can still use your list to send them to that content and to hopefully share that and get more people on your list.”

Growing Your Social Media Following

One of the items that Jenny teaches is that you have to know your worth. “When you get asked to work in exchange for granola it’s a product. Whether it’s even for free, they’re going to promote you.” You’re going to get more social media following. “I think it’s really important that you do renegotiate and tell them that in order to keep the integrity of your site, your readers, and any previous brands you’ve worked with only work on compensated content.” From this point, you can show value, the ROI that will come from working with you by explaining your audience and the reach you then have because of that audience.

Common mistakes influencers make is that they think that brands want to work with them because of them. Brands want to work with influencers because of the influencer’s audience. Where they shop, how old they are, or where they live is what they look for in an audience.

Creating Your Own Products and Services

Influencers that are getting paid don’t want to walk away from their sponsor money. However, it’s money that they don’t have because it’s not their product or service. When you continue to scale your business, the sponsorship won’t be worth your time. I made three times more money selling my own stuff than one entire influencer contract is worth in the last 30 days. “When you have your business set up, it makes all the difference.”

Market Research

The first thing I would say is, do your research, know what they’re looking for. You’re going to need your avatar’s goal to understand whether or not your audience is the right fit. Next, show the audience that you have the perfect fit for their problem.

In addition, we know what makes us the expert, how we’re unique, and then able to bring our expertise to the table. “To whomever, you’re pitching, whether it is a brand, whether you’re pitching for media, it’s important to understand that positioning.”

Lastly, you’ll need a call to action, or CTA, on each of your advertisements, blogs, and social media posts. How do you want them to get back to you? This is the one component of sales that is so often missed. You have to be very straightforward where you tell them to hit reply. Be clear and spell out what you want your potential client to do next step.

Resources that are mentioned or add value to this episode:

The post Promoting Your Products as an Influencer Entrepreneur with Jenny Melrose appeared first on Amanda Abella | Make Money Your Honey.



* This article was originally published here

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