Thursday, April 25, 2024

Client Success Story: Stephanie has more quality leads than she knows what to do with!

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Welcome to another client spotlight on our blog! Today, we’re diving into a truly inspirational journey with Stephanie LeDonne, a standout client from our flagship program, Persuade to Profit. Since 2017, hundreds have embarked on this transformative experience, learning crucial sales skills, marketing psychology, and how to craft compelling offers. Stephanie’s recent check-in was so impactful it demanded a broader audience.

Who is Stephanie LeDonne?

Stephanie describes herself as a tech-savvy business coach specializing in lead generation and management through innovative marketing strategies and technology. Her extensive certifications, including a specialty in the Go High Level software, and a dedication to continuous learning make her a dynamic force in the marketing field.

The Journey of Growth

Two years ago, Stephanie was a college student just starting her business. She followed our content and interactively engaged with webinars and calls, eventually joining Persuade to Profit. Here, she found the clarity needed to craft offers that sell without stress, marking a stark transformation from her initial trials.

Stephanie’s experience highlights the power of well-rounded marketing knowledge. Unlike programs focused on temporary trends, Persuade to Profit grounded Stephanie in marketing fundamentals based on thorough market research. This foundation helps her preemptively address customer objections, bringing them closer to a sale before they even make contact.

Additionally, Stephanie now has more quality leads than she even knows what to do with and she’s only halfway through the program.

A Mindset for Success

Our discussion also covered the mindset shifts necessary for effective sales and personal growth. Understanding the dynamics of assertiveness in business, Stephanie learned to maintain equitable relationships with clients, shifting from a passive approach to one that commands respect and ensures mutual success.

Why Persuade to Profit?

For those on the fence about joining, Stephanie’s advice is clear: investing in your growth can yield quick, substantial returns if you’re willing to do the work. Her own leap into our program not only boosted her professional skills but also led to personal development that transcends business, improving her interactions and self-worth.

Where to Find Stephanie

Stephanie is rapidly becoming the go-to expert for clients needing advanced Go High Level support, outperforming others with her straightforward, effective solutions. You can connect with her on Facebook, LinkedIn, and other social platforms.

Looking Ahead

As Stephanie continues to harness the lessons from Persuade to Profit, she is just beginning to explore the potential of her newly refined skills. Her story is a testament to the transformative power of investing in oneself and embracing comprehensive learning and growth.

For anyone looking to enhance their sales skills, craft unbeatable offers, and fundamentally understand marketing psychology, Persuade to Profit might just be your next best step. Join us, and like Stephanie, you too can revolutionize both your professional and personal life.


Stephanie’s journey from a budding entrepreneur to a confident, skilled marketer underscores the essence of our program. Ready to start your transformation? Learn more about Persuade to Profit and join our community of successful learners today.

 

 

The post Client Success Story: Stephanie has more quality leads than she knows what to do with! first appeared on Make Money Your Honey | scale your business with marketing & sales systems.



* This article was originally published here

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Monday, April 22, 2024

Client Success Story: Alicia is using marketing automations to save time and get her life back

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In today’s digital age, embracing marketing automations is crucial for professionals seeking to enhance their business operations and personal life. Alicia Drew, a seasoned therapist turned coach, exemplifies a professional who leveraged marketing automations to transform her career and achieve greater freedom and impact. Her journey sheds light on how others in the coaching and therapeutic fields can similarly benefit from technological advancements.

Resources Mentioned In This Video:

  • Already at six figures and need systems? Learn more and apply for Effortless Sales Engine here.
  • Not quite at six figures yet? Join our best selling Persuade to Profit sales training program here.

Integrating Marketing Automations for Business Growth

Alicia began her career as a licensed therapist, dedicating nearly 30 years to helping individuals improve their relationships. Despite her success, Alicia felt limited by traditional therapeutic practices and the healthcare system. Driven by a desire for more direct impact and personal freedom, she transitioned to coaching, a field where she could employ marketing automations to better manage her client interactions and administrative tasks.

The shift towards using marketing automations allowed Alicia to streamline processes that previously consumed a significant portion of her workday. “Once you get it, not only do you feel amazing, like, ‘Oh my God, I’m such a badass. I got this figured out,’ but you also then can automate things and you don’t have to reinvent the wheel every single time,” Alicia stated. This efficiency not only improved her business operations but also significantly increased her capacity to manage client relationships effectively.

The Role of Marketing Automations in Client Relationship Management

Moving away from traditional, often impersonal business methods, Alicia focused on building genuine, meaningful connections with her clients—facilitated by marketing automations. These tools helped her maintain regular, personalized communication with her clients without the overhead of manual outreach. By automating certain aspects of her client interactions, Alicia could dedicate more time to providing high-value, personalized coaching sessions, thus enhancing client satisfaction and retention.

Marketing automations played a pivotal role in helping Alicia transform her approach to client engagement. They enabled her to manage her growing client base efficiently while maintaining the personal touch that is critical in the coaching and therapeutic fields.

Embracing New Platforms and Marketing Automations

Alicia’s openness to exploring new digital platforms, such as TikTok, further illustrates the importance of integrating marketing automations into various aspects of a business. Initially skeptical, Alicia soon discovered that these platforms, supported by the right automations, could be rich sources of engaged leads. “I never thought TikTok would be a significant source of client engagement, but embracing this platform with the support of marketing automations opened up new avenues for growth,” Alicia explained.

This adaptability not only allowed Alicia to tap into a younger demographic but also to automate parts of her marketing strategy, ensuring consistent and efficient outreach without additional time investment.

Conclusion: The Transformative Power of Marketing Automations

Alicia Drew’s journey from a traditional therapist to a tech-savvy coach underscores the transformative power of marketing automations. By embracing change and leveraging technology, Alicia optimized her business processes, enhanced her client relationships, and achieved a lifestyle that aligned with her personal values and professional aspirations.

For professionals in any field, Alicia’s story is a compelling testament to the benefits of marketing automations. They are not just tools for efficiency; they are catalysts for growth, enabling businesses to thrive in a competitive digital landscape while maintaining the authenticity and personal connection that clients value. As we continue to navigate an increasingly digital world, embracing marketing automations is not merely an option; it is essential for success and sustainability.

 

 

 

 

The post Client Success Story: Alicia is using marketing automations to save time and get her life back first appeared on Make Money Your Honey | scale your business with marketing & sales systems.



* This article was originally published here

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Sunday, April 21, 2024

Saturday, April 20, 2024

Monday, April 15, 2024

How to Make An Irresistible Offer for Your Online Course

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Creating an irresistible offer for your online course isn’t just about making a quick sale—it’s about building a system that consistently generates significant income and delivers real value to your clients.

Resources Mentioned In This Video:

  • Get step-by-step instructions on how to create an irresistible offer and the five-step process for selling it with our Persuade to Profit offer.

Understanding the Power of an Effective Offer

One remarkable example of the power of a well-crafted offer involves a client who escalated from making $7,000 a month working seven days a week to earning $14,000 in just one week. This dramatic increase happened within 45 days simply by tweaking her offer. This demonstrates how refining your offer can significantly boost your business performance.

Leveraging Market Research to Hone Your Offer

To create an offer that truly resonates with your target audience, you first need to understand their needs and desires. This is where effective market research comes into play. I recommend using a structured approach to market research, like the one detailed in the free worksheet available in the description below. This tool has helped many of our clients fine-tune their offerings and find their niche in the market.

Crafting Offers That Deliver Results

A common challenge in the online course industry is that many students do not see the results they expect. This issue can tarnish a business’s reputation and lead to decreased client satisfaction. Therefore, when designing your courses, it’s crucial to focus not just on the content but also on ensuring that it leads to tangible outcomes for your students.

Engaging with Your Audience for Feedback

Regular interaction with your potential and existing clients is essential. This interaction can be as simple as conducting surveys or engaging in social media discussions to gather feedback. This data is invaluable as it informs the adjustments you need to make to ensure your offer meets the actual needs of your audience.

Implementing a Structured Process for Success

To ensure your clients achieve the desired results, your course must be structured in a clear, step-by-step process. This structure should guide them through each phase of the learning and implementation process. In our “Persuade to Profit” program, we outline a five-step sales process that helps clients move from one success point to another systematically.

Simplifying to Amplify: The Importance of Bite-Sized Learning

Breaking down your course content into bite-sized, manageable pieces is another critical element in making your offer irresistible. This approach respects the limited attention span of learners and helps build momentum as they progress through the course. Each small win encourages them to continue and reduces the overwhelm that can come with more extensive, complicated lessons.

Conclusion

The formula for creating an irresistible offer for your online course involves understanding your market, engaging with your audience, providing structured and straightforward content, and ensuring your offer produces real results. This method has not only proven successful for my business but has also helped our clients achieve remarkable sales figures.

Remember, the key to success in creating irresistible offers for your online course lies in a deep understanding of your audience and a commitment to their success. If you found this information helpful, don’t forget to subscribe, hit the notification bell, and check out the free resources linked below to start enhancing your course offers today.

 

The post How to Make An Irresistible Offer for Your Online Course first appeared on Make Money Your Honey | scale your business with marketing & sales systems.



* This article was originally published here

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Saturday, April 13, 2024

Friday, April 12, 2024

March Marketing Trends Review: Search engine optimization, TikTok Ban and more

Welcome to the March 2024 Marketing Trends Review! In case you missed it, last month we started doing marketing reports to show what is working in our sales engine and what isn’t. Our goal is to peel back as much of the curtain as we can so we can help our community work smart instead of hard.

If you remember from last month, we took apart the entire website in February which gave us a lot of data about traffic sources, where we were losing customers and leads, etc. Some of the problems we discovered last month spilled over into this month, so it was another month of a lot of behind the scenes work.

The good news is it wasn’t nearly as much work as February where we literally rebuilt and entire website and 12 funnels, it was more like finishing touches, making sure everything was backed up properly, making sure plugins weren’t breaking etc.

That meant we could start going harder on the front end with our social media content again because everything was at least okay enough where it wouldn’t cause a systems breakdown behind the scenes.

Goals going into March:

  • Start regularly posting podcast episodes again for both Make Money Your Honey and Entrepreneur Expat
  • Get all of our social accounts going all at once
  • Build up a social media library that automatically posts our best content every month
  • Get ahead on our social media content calendar
  • Improve website performance per Google standards
  • Start converting more of the attention we are getting into automatic sales call bookings

Below you’ll find some of the highlights in terms of March marketing trends.

We got over 240k views on a TikTok and lit the internet on fire.

This was specifically for our Entrepreneur Expat brand and the followers tripled. Here’s what worked:

  • We discussed a controversial topic – Americans leaving the US. This topic makes everyone who isn’t an American who left or thinking about leaving upset so naturally it took off TikTok.
  • We presented some data – in this case the fact that Mexico is making it’s requirements for Americans stricter.

What was interesting is we posted the exact same content on LinkedIn, and while TikTok had thousands of comments of people hating on us, LinkedIn commenters were intrigued and wanted to know more about moving to Mexico.

This makes a lot of sense giving that our target market – successful online entrepreneurs – definitely spend more time on LinkedIn than trolling people on TikTok.

It was a good lesson in knowing where your audience hangs out.

I wouldn’t bank on TikTok for getting clients, but I might use it to get media attention the same way I used to use Twitter for that. Also, considering the news of the TikTok ban, we don’t fully know how it will affect us since we’re in Mexico and not the United States so I’m not putting my eggs in that basket.

15x Increase in Automatic Sales Call Bookings in 4 Weeks

We had a 15x increase in automatic sales call bookings in four weeks from making a few tweaks to our funnel. Plus, we’re average a 500% increase in monthly sales call bookings from 2023.

No DMing.

No calling.

No posting on social media 5x a day (although I do enjoy doing that and it also brings in leads).

No paid advertising.

Just our marketing and sales engine doing it’s thing.

We also introduced something new and started testing it. We’re calling the Automations Audits. What we do is we audit your funnels and technology for free. No sales pitch at the end.

At the end of the call we present what we found and then should you decide you want to know more about working with us, then we discuss it further. Within the first week of posting about this on social media, it generated $11,000 in additional sales.

We teach our clients how to build their own marketing and sales engine in our Effortless Sales Engine program. Learn more and apply here.

People Finding Us on Google Search Is Up

This is a chart of what our clicks from Google looked like before we optimized the website versus after. As you can see, it’s on the up and up. Here’s what we did:

 

  • Fixed everything that was broken on the site which sped up the site
  • Moved to another server which also sped up the site
  • Deleted a bunch of unnecessary things from the site which sped up the site
  • Made sure pages were actually being indexed

Since we’ve always done search engine optimization with keywords that didn’t change, so we think what really moved the needle was simply fixing everything that was previously broken and making the site faster.

Wins for the month:

Here are our top accomplishments for the month:

  • Introducing Automations Audits which started generating sales within the first week
  • Going semi-viral on TikTok
  • Facebook and LinkedIn brought in the most sales this month whereas YouTube brought in the most leads.
  • The website is finally optimized after it being broken for years.
  • Effortless Sales Engine and Persuade to Profit were actually tied this past month for sales.
  • Our free guides are so good people are sharing them and sending referrals within 48 hours
  • We had a successful email campaign that helped us qualify and segment leads for sales
  • We still took plenty of time off and had a lot of fun this month

Challenge Areas:

We’re making a lot of progress with our marketing and sales machine. Last month we said going into March we wanted more of the attention converting into automatic sales call bookings and we accomplished that. However, we did run into some challenge areas:

  • At first most of the leads were not qualified, that did change toward the end of the month when I switched the messaging and started making sales much easier.
  • We couldn’t get all of our social channels going full-steam ahead while we were dealing with tech issues behind the scenes
  • I was somewhat shocked people were still wanting to buy Persuade to Profit so I wasn’t fully prepared for it. I thought for sure we would be retiring it, but the need in the marketplace is returning. Just goes to show to always have multiple products. While I’m no longer teaching it live, people are purchasing it on-demand.

Biggest Takeaways for March Marketing Trends:

Here are our biggest takeaways for the month of March:

  • As per usual, the more we market the more money we make.
  • Google really does matter. I’d stopped paying attention to it years ago, but the truth is Google, YouTube and search engine optimization make up for the part of our machine that we can tweak, optimize and grow over time where as social media is more short lived.
  • If I don’t dumb down my messaging, I might get less leads but they are far more qualified.
  • We took a look at our sales opportunities earlier this month and realized we could pause on getting new referral partners and interviewing new podcast guests for a while. We are way ahead in those two areas and need to spend more time on past clients, social media leads and leads in our email marketing database which are higher priority. That means less work for now.
  • Spending a couple of hours last month to create a social media schedule with content that automatically rotates each month has made my job much easier in terms of marketing. That alone was bringing us new leads from LinkedIn and Facebook without me having to do any additional work. This was made possible thanks to a tool called OneUp.

Next Steps going into April:

Now that all the behind-the-scenes infrastructure and website stuff is finally done, all we need to worry about it more marketing and sales. Our goals for April are as follows:

  • Get more automations audits booked from the website, social media and our email list
  • Get Justin’s videos and social media going. Right now these results have just been from either my content, or the content we do together. We’ve had tons of requests from clients for him to do his own content and we’re finally ready. We can officially pull him out of building things so he too can do more content marketing.
  • Focus on past clients, current clients, social media leads and leads in our database. We have plenty to work with and new ones coming in each week.

We’ll see how this all goes in April and will report back next month.

 

The post March Marketing Trends Review: Search engine optimization, TikTok Ban and more first appeared on Make Money Your Honey | scale your business with marketing & sales systems.



* This article was originally published here

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Sunday, April 7, 2024

Big Ideas: Do you need advice?

Everything You Need To Know

  • Financial Planning is not rocket science. There are complications, but these are usually reserved for people with high incomes, large estates, or have some other complication like money held offshore or in other currencies.
  • You don’t need an adviser to do the basics: Spend less than you earn. Protect against disaster. Invest wisely.
  • Anyone can benefit from planning done well. Do you have the time and inclination to look into investment types, platforms, funds, or different insurances? Many people do not, and they can benefit from the input of an adviser.
  • Coaching is the future. Very difficult to coach yourself, so anyone can benefit from the external input. 90% of advice done right is behavioural coaching. It’s helping people to understand their motivations, challenging misconceptions and helping them to rethink those misconceptions.

Everything You Need To Do

  • Examine your motivation for seeking advice. What was the trigger for seeking advice? If you feel like you need support to stick to a budget or get started investing regularly and consistently, then consider a financial coach. If you’re certain that the help you need is likely to require detailed examination of your existing holdings, and clear steps to take including investment approaches, choice of wrappers and tax optimisation, then you should probably talk to a financial planner.
  • How to search for a professional. No central database of financial coaches – going to need to resort to Google. Try ‘financial coach and your town’ or ‘money coach and your town’. For regulated advisers, there are more options, see links in Resources.
  • Define your reasons for advice, but be open to other angles. Make sure your prospective adviser takes the time in a free initial meeting to determine the scope of the advice. If they talk about solutions in the first meeting – that’s a red flag. Initial discovery session(s) should be all about you and what you want out of the process and out of life. Think of it as a courtship – would you want to be linked to this person for a long time.
  • Consider Meaningful Academy. I think of what I do in three levels

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The post Big Ideas: Do you need advice? appeared first on Meaningful Money – Making sense of Money with Pete Matthew | Financial FAQ.



* This article was originally published here

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